Electro-Pop / Electronic / Pop
Growing up in the tiny town of Hood River, Zach Grace, Dylan Bauld, and McKinley Kitts first created music together as teenagers. Once they brought Kyle Hill into the fold and began making their name as a captivating live act, the band pushed forward in their career by relocating to L.A. Taking on the name flor—a word that translates to flower in Portuguese—the band soon landed a deal with Fueled by Ramen, who released their debut EP Sounds in February 2016.
With their nuanced songwriting and inventive sensibilities, flor use their songs to explore feelings of longing and heartache, anxiety and self-doubt. On their debut album come out. you’re hiding, singer/guitarist Grace, bassist Bauld, guitarist Kitts, and drummer Hill alternately magnify and brighten those feelings by dreaming up an intensely cinematic take on synth-driven alt-pop. But for all its transportive melodies and triumphant mood, come out, you’re hiding was born from a place of painful vulnerability.
January 12, 2018 Feast on 25 new gems in this week’s #NowWatching Playlist.
Author: Yasmin Damoui
November 13, 2017 The dreamy indie-pop band is embarking on their very own headline tour, hitting 23 cities across the U.S. and Canada.
Author: Valentina Carrillo
March 31, 2017 The team spoke with a variety of artists about their experiences at the festival, craziest sightings, and why SXSW is so important for new artists.
Author: Yasmin Damoui & Malcolm J. Gray
Genre: Indie-Pop / Pop / Soul
From: St. Louis, MO
Related Artists: Frank Ocean, Jon Bellion, Bruno Mars
Genre: Alternative / Electronic / Indie
From: Boston, MA
Related Artists: Purity Ring, Chairlift, Broods
Genre: Electro-Pop / Indie-Pop / Pop
From: Orange County, NY
Related Artists: Phoebe Ryan, The 1975, Halsey
Genre: Electronic / Indie
From: Canberra, Australia
Related Artists: Oh Wonder, Broods, Marian Hill