Electro-Pop / Pop
Updating pop and R&B sounds from the '80s and '90s, West London-based singer/songwriter/producer Shura made an impression with the gauzy ballads "Touch" and "Just Once."
The daughter of an English documentary filmmaker and a Russian actress, Shura began making music at age 13, when her father taught her to play some chords on the guitar. Inspired by her DJ brother, she began recording her songs on the family's mini-disc recorder when she was 16. During her studies at university, she played in a band and collaborated with producer Hiatus, who remixed her song "River" in 2011. The pair also worked on several other tracks that appeared on the producer's 2013 album, Parklands. After returning from a gap year spent in the Amazon rainforest, Shura taught herself how to use music production software by watching YouTube tutorials while working the night shift as a video editor. She began working with co-producer Joel Pott (also of Athlete), and her official debut single, the breezy, bittersweet "Touch," arrived in February 2014. The like-minded follow-up "Just Once" was released that July, and "Indecision," a lively dance-pop cut, appeared in October. Late that year, Shura was long-listed for the BBC Sound of 2015 poll (which Years & Years eventually won). Her EP White Light was released in summer of 2015.
In July 2016, Shura's latest album, Nothing's Real, dropped, proving this singer is an incredible talent who will continue blossoming in the years to come.
July 27, 2016 Fresh off the release of her remarkably successful Nothing’s Real’s album, Ones To Watch is texting with Shura! Get to know the English singer, songwriter, and producer in a whole new, particularly personal light.
Author: Yasmin Damoui
June 6, 2016 Shortly after releasing the single from her upcoming Nothing’s Real album, Shura followed up with a “What’s It Gonna Be” music video that channels all the nostalgic high school feelings we could possibly imagine.
May 25, 2016 All eyes are on rapidly budding singer, songwriter, and producer Shura as she just released another stunning single from her debut full-length album, Nothing’s Real.
October 27, 2015 Mura Masa recently shared his new single “Love For That” featuring Shura.
Genre: Pop / Singer-Songwriter
From: Suffern, NY
Related Artists: Tori Kelly, Julia Michaels, Rachel Platten
Genre: Indie-Pop / R&B / Soul
From: Brooklyn, NY
Related Artists: Khalid, Frank Ocean, SZA
Genre: Singer-Songwriter / Soul
From: West Memphis, Arkansas
Related Artists: Adele, Sam Smith, Alabama Shakes
Genre: Hip-Hop / R&B
From: Los Angeles, CA
Related Artists: Anderson .Paak, Andre 3000, GoldLink