INDUSTRY INFILTRATION: 9 Facts To Know Before Becoming a Music Manager

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Hello, aspiring music managers – this one’s for you! We’ve recruited one of the best managers in the game, Rupert Lincoln of the self-started Hills Artist Management, to advise on nine must-knows before entering this unpredictable and exciting role. 

After moving to Los Angeles at age 21 by way of the UK, Rupert Lincoln has made a name for himself by successfully finding and developing his roster of artists, all of which happen to be Ones To Watch favorites. LANY, an Interscope/Polydor-signed world touring alt-trio continue to set their path to becoming a major global act with their much anticipated second album, Malibu Nights, due Oct. 2018. 

Singer-songwriter Sasha Sloan, who has written hits for Camila Cabello, John Legend, Future, and ODESZA, is currently emerging as a solo artist with an EP out later this year. She recently signed to RCA/Sony Record and successfully conquered her first year as a performer at major festivals like Lollapalooza and Outside Lands, as well as sold out her first headline shows in Los Angeles, New York and Boston. 

Lincoln’s roster also includes up and coming producer Noah Conrad, whose work includes songs for Korean boy band phenomenon BTS, Kiiara’s most recent single “Messy,” and a number one pop track in Sweden with Felix Sandman. 

As the founder of his own management company, Hills Artist Management, Rupert has quickly gained a reputation in the music industry as a next generation manager. So, take the below tips from a real expert, and good luck in all your managerial endeavors:


1. It’s a lifestyle!


2. Get your passport.


3. Buy headphones because cell phones are bad


4. You have to wear a lot of hats (figuratively, of course).


5. Vacations don’t really exist anymore.


6. Treat your clients like family.


7. Always think at least 12 months ahead.


8. Be patient.


9. Have fun – otherwise, what’s the point?

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