PREMIERE + Q&A: Zac Brown’s New Genre-Bending Project, Sir Rosevelt, Drops “For My Own”

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Photo Credit: Diego Pernia, Southern Reel

Country superstar Zac Brown has joined forces with songwriter Niko Moon and producer Ben Simonetti for a surprising, genre-bending new project out of the South, Sir Rosevelt. Premiering their new single “For My Own” on Ones To Watch, the powerhouse trio delivers a mystical taste of what Sir Rosevelt is all about - infusing country, electronica, and rock together in a foot-stomping, alternative folk-string dance riot.

This latest release veers in an interesting sonic direction, a subtle touch of darkness and mystery pervading the song’s intertwined elements. What could be fantastically imagined as a haunting gypsy song, “For My Own” still has a distinct modern edge to it that might remind fans of early Imagine Dragons. Its grit also calls to mind the shadowy energy that drove “Heavy Is The Head,” a prior Zac Brown Band co-write with Niko Moon, to become a #1 rock hit.

Together as a group, each member brings their individual strengths forward, showcasing their willingness to experiment, defy traditional genre categories, and strive to create something refreshingly new. While the Grammy-winning artist Zac Brown may be the most recognizable name (for now), partners Ben Simonetti and Niko Moon have rich musical careers of their own - respectively, engineer for the likes of The Foo Fighters and Quincy Jones, and longtime collaborator and co-writer on ZBB hits like “Loving You Easy” and “Beautiful Drug.”

So far the band has unveiled only a couple songs, including “The Bravest” and “Something ‘Bout You,” both exploring more of the different types of soundscapes Sir Rosevelt wants to play with. The trio brought another superstar into the mix, Pharrell Williams, to co-write and work together on an over-the-top, extravagant single and music video “Sunday Finest.”

Sir Rosevelt’s self-titled debut LP is set to finally release next Friday on Dec. 15 via Elektra Records. Following the group’s first performance together in London in March, they will soon play their debut U.S. show on CBS Radio’s Epic New Year’s Eve Weekend at Las Vegas’ Cosmopolitan on Dec. 29.

Satisfy your intrigue by listening to Sir Rosevelt’s new single “For My Own” below, and read on to find out what the band had to say about their exciting creative project in our Q&A:

OTW: How did the three realize there was synergy in terms of your various musical backgrounds?

Niko and I met while working on his own self-titled album.  Niko and Zac have been working together for ten years plus.  All three of us first worked together on the Zac Brown Band album Jekkyl and Hyde and realized there was a synergy that sparked the creation of Sir Rosevelt.

OTW: How would you describe each person’s role in the creation process?

It’s a team effort, everyone does a bit of everything.

OTW: What’s the story behind that epic photo of the three of you feasting like bosses?

That may be a question for Diego Pernia.

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OTW: What is it about your hybrid sound that you think will make it successful?

The combination of mixing southern sensibilities both lyrically and musically, alongside pop and urban production and sounds.

OTW: How has the feedback been so far?

So far everyone has been diggin’ it!

OTW: How was the experience working with Pharrell on “Sunday’s Finest”? Anything in particular you learned from him?

Working with Pharrell was an amazing experience for everyone.  His energy and mentality about both music and life were priceless.  One thing we learned from him was to be yourself and stay true to what makes you unique.

OTW: What’s currently in the works, music and touring wise?

We just released a new single “Something ‘Bout You” and are very excited about it!  We are playing a show on December 29th in Las Vegas and are lining up our touring for next year now!

OTW: What is your ultimate vision for Sir Rosevelt?

Make music that takes us and impacts people all over the world.

OTW: Name 3-5 artists on your Ones To Watch (up & coming) list?

Elliphant, Michael Franti, Lewis Brice

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