A bright and minimalistic setting that parallels with their chilling vocal-tellings, Violet Days and Morgxn come together to premiere their new video for “Somber” with Ones To Watch ahead of its April 13 release.
Sweden-based Violet Days’ vocalist Lina Hansson defines her sound as synthpop style – a dreamy soundscape found at the sonic intersection of electronic production and pop music. “Somber,” the lead single off of the upcoming EP, Made in My Head, perfectly encapsulates it all. In the video premiere version, the sound has been stripped – simplified for acoustic glory to showcase Lina Hanson’s smokey vocals and Morgxn’s perfect harmonies. With simple, white warehouse scenery and quiet pops of violet, we are easily drawn in to experience the seriousness that is “Somber.” Of working with Morgxn, Hansson says,
“It was amazing to work with Morgxn and this song means a lot to me. I feel like we both needed to tell the same story. When we met to shoot this acoustic video we finally got to do it together live for the first time and that felt really special. We had a lot of fun doing it."
“Somber” is the outcome of a versatile songwriting and production approach, which Violet Days lovingly dub "alternative pop stories from Sweden.” Heartfelt and moving, Hansson gives more context on the storyline of “Somber:”
“‘Somber’ is about meeting someone that you know is right for you and don’t wanna be without, but you’re questioning if it’s the right timing for it or not, and if you’re really ready.“
Violet Days’ bright and ambitious musical style has drawn the attention of The Chainsmokers, of which they coincided writing on the track, “Paris.” We only anticipate that with such infectious sound, Violet Days will continue gaining traction with a fun synthpop style. Grab your first look of Violet Days’ new video for “Somber” below: