From the Site
UMI and V of BTS Share a New Year's Gift With "wherever u r"
January 5, 2024
A poem every prose, “wherever u r” asks nothing more from you than surrender.
Meet Jersey, the French DJ Duo You've Been Searching For
January 4, 2024
With a Fred Again.. co-sign and a host of viral TikTok videos, it's easy to see the hype surrounding Jersey.
Meet horsegiirL, the Equine Producer Making Club Music For the Barbie Horse Adventure Girls
December 12, 2023
“I’m just a girlie from the barn that is increasingly enjoying city life and the world of fashion.”
Meet bby, the Indie Group Exuding Pure, Infectious Exuberance
December 11, 2023
bby is not even a year into their inception and are ticking off boxes many have yet to near.
Channel Tres Sets the Dancefloor Ablaze With "Walked In the Room"
December 11, 2023
A new era begins for the visionary artist.
Artemas Just Wants You to Feel Something
December 4, 2023
Dark pop just got a few shades darker with Artemas’ sound.
greek Confesses He Will Always Be “THERE FOR YOU”
December 1, 2023
“THERE FOR YOU” is a poem that kisses the uncertainty of uncertainty.
Ryder and Skepta Embark on an Emotional Journey Over the Course of '48 Hours'
November 29, 2023
“My focus is on the emotion, how it makes the listener feel.”
Katherine Li Leans Into the Subtle Art of Storytelling in 'Isn't It Obvious'
November 21, 2023
'Isn’t It Obvious' is an ode to the recovering overthinkers and overlovers.
Snow Strippers' "Just Your Doll" Is a Haunting Electric Nod to the Myspace Era
November 16, 2023
Trashy dance punk is a lost religion, and Snow Strippers are building an impenetrable temple.
![Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/apollo-lofton-interview-1675881965.jpeg)
Apollo Lofton Is Aiming to Be the J. Cole of Miami [Q&A]
February 8, 2023
"Where’s the soul? Where’s the lyricism? Where are the storytellers?"
![Cruza Previews Their Genre and Era-Defying Forthcoming Album 'CRUZAFIED' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cruza-interview-1712767007.jpeg)
Cruza Previews Their Genre and Era-Defying Forthcoming Album 'CRUZAFIED' [Q&A]
April 10, 2024
"When it comes to music and honestly just life, everything is always evolving."
Doechii Wastes No Time in the Rapid-fire "Bitch I'm Nice"
July 8, 2022
Doechii has proved once again that the top is where she belongs.
greek Confesses He Will Always Be “THERE FOR YOU”
December 1, 2023
“THERE FOR YOU” is a poem that kisses the uncertainty of uncertainty.
![Manchester's Secret Night Gang Isn't Here to Make Music For the Money or Views [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SECRET-NIGHT-GANG-interview_1652201630.jpeg)
Manchester's Secret Night Gang Isn't Here to Make Music For the Money or Views [Q&A]
May 10, 2022
"Nowadays, music gets lost because it isn't written with meaning or acknowledging what's going on now."
![Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-butterfly-blue-interview_1652454828.jpg)
Mallrat Emerges From Her Chrysalis in 'Butterfly Blue' [Q&A]
May 13, 2022
"I'm trying to paint a picture and bottle up a feeling."
Almondmilkhunni's "MISS U" Is an Anthem For the Lovesick
December 1, 2022
"MISS U" explores notes of R&B and hyperpop to make something deliciously simple yet rich.
![METTE Paints a Beautiful Portrait of Self-Expression in "Van Gogh" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mette-van-gogh-interview-1691689230.jpg)
METTE Paints a Beautiful Portrait of Self-Expression in "Van Gogh" [Q&A]
August 10, 2023
"Feel all the feelings. Don’t deny them and think you need to be positive all the time, that’s not inspiring."
Snow Strippers' "Just Your Doll" Is a Haunting Electric Nod to the Myspace Era
November 16, 2023
Trashy dance punk is a lost religion, and Snow Strippers are building an impenetrable temple.
Bakar Finds His Freedom in 'Halo'
September 28, 2023
Bakar plants his feet firmly with 'Halo,' a soul-bearing album that marries British rock with pop indie in an exclamatory font.