From the Site
![Em Beihold Unfolds the Tales of a Failed Shapeshifter [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/general-_publicity3_000391780009-1-1772493768.jpg)
Em Beihold Unfolds the Tales of a Failed Shapeshifter [Q&A]
March 2, 2026
We chatted with Em at our Anniversary party last month to hear the scoop on her album.
Grace Inspace Lets Go in Passionate "Heavy Hair" EP
February 27, 2026
The EP’s songs seesaw between detachment and passion, giving listeners the feeling that they’re listening to a friend talk through their problems.
![Sacrificing Fame for Passion, Mergui Talks Us Through Starting Over and Being Better for It [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mergui14-1772138363.jpg)
Sacrificing Fame for Passion, Mergui Talks Us Through Starting Over and Being Better for It [Q&A]
February 26, 2026
Fresh off the release of "3 Tears," we chatted with the rising pop artist about the vulnerable song.
Waylon Wyatt & Wyatt Flores Sing In Solidarity On “Didn’t Forget”
February 26, 2026
Waylon Wyatt's first concert was Wyatt Flores at Cain’s Ballroom in Tulsa, OK just several years ago, and now the pair are releasing a duet together.
![Pop Star Seanna Pereira Has Entered the Conversation [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/a003_c005_251211_l6.mxf.12_33_49_20._still002-_i_p_h_o_n_e-1771968603.jpg)
Pop Star Seanna Pereira Has Entered the Conversation [Q&A]
February 24, 2026
We talked to the budding pop starlet about walking the tightrope of celebrity culture and music, the pop marketplace, and her upcoming EP.
Welcome to Paracosm: Absolutely’s Universe of Limitless Childlike Wonder
February 20, 2026
Absolutely, a member of Ones To Watch’s class of 2026, has released her second album Paracosm, a meticulously crafted universe of whimsy that blends pop, electronica, jazz, and R&B.
Claire Rosinkranz Reintroduces Herself On Flowery And Flawless Sophomore LP 'My Lover'
February 16, 2026
Claire Rosinkranz has always had a knack for bottling lightning, with fizzy, sugar-rush hooks that feel like they were crafted for maximum replay value. But on her sophomore album My Lover, she sharpens that instinct into something more dimensional.
Tiffany Stringer Turns Heartbreak Into a Breakout Hit in Major Label Debut "Bullet"
February 13, 2026
“‘Bullet’ is the pop country SMASH I wrote after finding out my cheating ex got married.”
EMELINE Confronts Her Past in Dark-Pop Single, “Dance With My Demons”
February 13, 2026
EMELINE isn’t just acknowledging her demons, she’s inviting them to the dance floor.
![panicbaby is Making Weird Girl Internet Music and her Debut EP “f u jonathan” is Living Proof [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image0013.16.22_p_m-1770766454.jpg)
panicbaby is Making Weird Girl Internet Music and her Debut EP “f u jonathan” is Living Proof [Q+A]
February 12, 2026
There is a chance you’ve seen Tumblr style video montages of coquette aesthetic, girly pink movie scenes and angelical clips circulating on TikTok– the song tying them together is non other than “Claw Marks”, the viral debut single from Berlin-based, soft pop artist panicbaby.
Ahead of Tour, Ashe Proudly Dismantles Toxic Relationships With 'Moral of the Story: Chapter 2′
August 9, 2019
"When I was married, I was broken...I wrote it to dismantle the marriage I was in and with hopes of dismantling other people's toxic relationships."
SG Lewis Sees the First Touches of 'Dawn' in the Euphoric "Blue"
February 15, 2019
"I'm trying to narrate the journey of a night out musically, trying to capture the highs and the lows in energy, and some of the euphoria experienced in those moments."
![Sara Kays' 'Struck By Lightning' Will Always Be There For You [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sara-kays-struck-by-lightning-interview_1628270894.jpeg)
Sara Kays' 'Struck By Lightning' Will Always Be There For You [Q&A]
August 6, 2021
Sara has a profound gift crafting universal, bittersweet anthems that carry all the emotional weight and intimacy of a close friend confiding in you.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
![ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/vivii-ones-to-watch_1562616308.jpg)
ViVii Is Stockholm's Effervescent Light that Shines Through the Darkness [Q&A]
July 8, 2019
Their hushed soundscape has been compared to the esteemed Lana Del Rey, but where they differ is found within ViVii's ability to draw listeners in with every romantic note.
![Dean Lewis on Debut Album, Bruce Springsteen, and Self-Care [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dean-lewis-ones-to-watch-3.png)
Dean Lewis on Debut Album, Bruce Springsteen, and Self-Care [Q&A]
April 11, 2019
Every song on the album is a narrative of his personal experiences, and the true passion he feels shines through his ingenious songwriting.
Conan Gray's "Checkmate" Hits Like an Adrenaline Shot to a Broken Heart
June 26, 2019
"'Checkmate' is a song that spewed out of me while alone in my bedroom. It took me about four minutes, and I just ugly cried out a whole song..."
Alexander 23's 'I'm Sorry I Love You' Is a Tender Debut Full of Promise
October 28, 2019
"This EP is about love and loss and lust and luck and lies and laughs."
Olivia Rodrigo's 'Sour' Is the Angsty Pop Return You've Been Longing For
May 24, 2021
Rodrigo's voice carries the flavors of Paramore punk, Alanis Morissette angst, Kelly Clarkson belt, all topped off with a Taylor Swift candidness.
Lexi Jayde Moves Forward in “what’s the matter with you”
October 13, 2022
Listening to "what's the matter with you" feels as if you are floating through a distant memory.