From the Site
Take the Road Less Traveled with Mark Diamond's Synthy "Road"
February 8, 2019
The 25-year-old has been stockpiling radio-ready tracks for our impatient ears, and "Road" is the newest taste of this secret collection.
SOAK Finds Humor In Heartbreak with Dreamy Single, "Valentine Shmalentine"
February 8, 2019
"It's a dystopia that I've created in my brain: me on the inside, processed into a pretend location."
Damn Son, Where'd You Find These New Kim Petras, SOPHIE, and lil aaron Collabs
February 7, 2019
f there has ever been a pop pairing the world needed as much in 2019 as Kim Petras and SOPHIE, we have yet to hear it.
Anna of the North Reflects on Self-Love in "Leaning On Myself" Video
February 7, 2019
"I'm very grateful for where I am today. In the end, you only have yourself, you know, and I guess that's ok."
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
![lemin. - "New Friend" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lemin-ones-to-watch.gif)
lemin. - "New Friend" [Live + Interview] | Northside Sessions
February 6, 2019
It has been quite some time since we have heard a voice as entrancing as lemin.'s.
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
8 Ones To Know If You Stan GRAMMY-Nominated Artist Dua Lipa
February 5, 2019
Pop fans unite!
FINNEAS Introduces Us to His Unpredictable "New Girl" in Sultry Music Video
February 4, 2019
With its bluesy instrumentals and seductive vocals, it's no surprise that "New Girl" has become one of heartthrob FINNEAS' most performed tunes.
Addison Rae Escapes Into a Dream in “Headphones On”
April 19, 2025
“Headphones On” is a complete sonic and visual feat.
![Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bela pierce_1611262353.jpg)
Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]
January 21, 2021
Bela Pierce's brand new single "Nordstrom" is a story about falling in love with somebody you don't know yet.
flowerovlove Casts Us Under Love's All-Consuming Spell in 'ache in my tooth'
October 17, 2024
'ache in my tooth' bows to the cheeky roots of unhinged desire.
![Syd Taylor Talks Finding Herself Through Her Debut Album and Labor of Love, After the Fact [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/syd_taylor,_general2-_zhenya_minaeva-1750877869.jpg)
Syd Taylor Talks Finding Herself Through Her Debut Album and Labor of Love, After the Fact [Q&A]
June 25, 2025
We were lucky enough to chat with Syd about her album, her journey since going solo, and how she used her music as a method of self-discovery.
myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre
December 28, 2020
myKEL's latest track "DCMBR" is a climactic building track that transitions from a stripped back guitar driven ballad to a pulsing electronic instrumental.
FLO Taps Missy Elliott For the Collab of Our Wildest Dreams in "Fly Girl"
March 27, 2023
It’s time for a new girl group to take the world stage.
BETWEEN FRIENDS Return to Their DIY Roots in the Technicolor 'garage sale'
April 17, 2024
The duo's short but sweet EP calls back to their DIY roots with a noted maturity.
![Rising Pop Icon Rose Gray Makes Her US Debut and Teases “Louder, Please” Deluxe [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4_i8_a6411@sandrajamphoto_copy-1749591348.jpg)
Rising Pop Icon Rose Gray Makes Her US Debut and Teases “Louder, Please” Deluxe [Q&A]
June 10, 2025
We chatted with the rising star about her American debut at Pride before her set, which attracted a crowd of excited festival-goers prepared to get “Wet & Wild” and dance the day away.
Kevin George Teams Up With Johan Lenox For the Spirited "All in My Head"
July 16, 2021
"All in My Head" moves forward with inimitable, effortless pacing.
Aidan Bissett Delivers an Impassioned Earworm in "Sick"
July 24, 2023
"Sick" walks the thematic tightrope of sweaty, underground NY club and radio-ready indie pop anthem.