From the Site
Electro-Pop's Latest Cool-Girl Maz Will Intoxicate You on "Kiss Kiss Boom"
February 4, 2025
Marrying the attitude of Gen-Z pop with throwback femme powerhouse influences, Maz is one to watch.
JENNIE and Dominic Fike Find Themselves Caught in the Throes of a "Love Hangover"
February 4, 2025
We ship it.
Nessa Barrett Pens a Tender Love Letter in "LOVE LOOKS PRETTY ON YOU"
February 3, 2025
The single is like a valentine come to life.
Sophie Powers Strikes Like Lightning in "Goals"
February 3, 2025
Powers is stylish, talented, and fully aware that hard work pays off.
![Christian Sean Basks in the Pop Glory of 'Hallelujah Showers' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-sean-interview-1738346522.jpeg)
Christian Sean Basks in the Pop Glory of 'Hallelujah Showers' [Q&A]
January 31, 2025
Rejuvenating, primordial, an existential explosion for your senses...
2hollis and nate sib Kick Off an Electrifying 2025 With "afraid"
January 30, 2025
2025 belongs to 2hollis.
Djo Takes Aim at a Fame-Obsessed World in "Basic Being Basic"
January 29, 2025
"It's kind of a shot fired to anyone who's trying to be of the moment."
Tate McRae Takes Us on an Entrancing Joyride in “Sports car”
January 29, 2025
“Sports car” is catchy, sultry, and oh-so-sexy.
Sienna Spiro Muses on the What Ifs in "BUTTERFLY EFFECT"
January 27, 2025
The stirring ballad arrives alongside the announcement of Spiro's debut EP,
Trousdale Releases Soulful Lead Single “Growing Pains”
January 27, 2025
In “Growing Pains” and throughout their discography, Trousdale holds femininity and fun close.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
SG Lewis and Clairo's New Collaboration Is Anything but a "Throwaway"
March 15, 2019
For all of us who simply could not get enough of SG Lewis and Clairo after their original collaboration.
![Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emotional-oranges-ones-to-watch-2.jpeg)
Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]
March 27, 2019
Operating from a haze of orange mystic, the Los Angeles-based collective is winning over listeners with a groove-laced blend of pop and R&B.
Holly Humberstone Is in Full Bloom
May 12, 2020
If you are looking for a new artist to listen to through this strange time, look no further than the transcendent musings of Humberstone.
![Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arizona-ones-to-watch-4.jpeg)
Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]
March 4, 2019
Tickets for A R I Z O N A's 'Find Someone' tour will be available Friday, March 8, at 10:00 AM local time!
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
Lexi Jayde's "Newbury Park" Is a Hypnotic Ode to Heartbreak
March 12, 2021
This week, rising pop-star Lexi Jayde releases her first single of 2021, "Newbury Park."
Noah Floersch Paints a Portrait of Love and Longing With New Single "Loneliest Girl In The World"
June 21, 2024
"Loneliest Girl in the World" is a testament to Floersch's evolving sound and storytelling.
![Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_o_p_c_a_m_p_a_i_g_n_l_e_a_d_h_e_r_o_s_e_l_e_c_t_f_o_r_p_r-1754758129.jpg)
Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]
August 9, 2025
We broke down the album with Lydia, chatting about organically embarking on her solo career, the playfulness of pop music, and how context really is everything.
![Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-lollapalooza_1628273800.jpeg)
Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]
August 6, 2021
OSTON is no longer sitting at the kids' table.