From the Site
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young friend Keeps It Casual in "boyfriend material"
August 30, 2024
With the fear of commitment disguised as overconfidence, “boyfriend material” is all the sexiest parts about your most aggravating Hinge match.
![Dhruv Navigates a Storm of Emotions in Debut Album 'Private Blizzard' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dhruv-pirvate-blizzard-interview_copy-1724949874.jpeg)
Dhruv Navigates a Storm of Emotions in Debut Album 'Private Blizzard' [Q&A]
August 29, 2024
In his long-awaited debut album, the rising star delves into themes of personal development, grief, loneliness, and more.
![Leah Mason's 'HEXED' is a Time Capsule of Her Twenties [Track-by-Track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/d_s_c06260-1724883980.jpg)
Leah Mason's 'HEXED' is a Time Capsule of Her Twenties [Track-by-Track]
August 28, 2024
HEXED has a lifespan rich with love, betrayal, and the full spectrum of emotions between, soundtracked by lilting pop sensibilities.
'RELAY' Track by Track Through Jack Vinoy's Latest Album
August 27, 2024
Nashville-based artist and producer, Jack Vinoy walks us through his album, full of colorful collaborations and samples.
Mallrat Delivers an Otherworldy Glitch Pop Vision in "Ray of Light"
August 26, 2024
“I often feel pulled in certain directions by invisible forces. I secretly suspect that it’s the work of heavenly angels..."
Lulu Simon Pens a Tender Piece of Hopeful Heartbreak in "Feel Better"
August 26, 2024
“Feel Better” is a melancholy fairy tale filled with as much hope as wistfulness.
Noah Floersch Weaves a Tale of Fated Devastation in "The Bird Song"
August 26, 2024
In his latest single, Floresch paints a vivid portrait of drama and devastation.
Taylor Felt’s ‘i wish u would cheat’ Is Pain Pressurized Into Timeless Songwriting
August 22, 2024
An old soul voice with a young perspective that can dish out pop, rock, emo, and bluesy ballads, Taylor Felt is an anomaly of songwriting and vocal range.
Peach PRC Releases Flirty and Freeing Single "Time Of My Life"
August 22, 2024
"Time Of My Life" is perfect for the dog days of brat summer.
KATSEYE Train Their Eyes on International Pop Stardom With Debut EP 'SIS (Soft Is Strong)'
August 20, 2024
The unconventional girl group has all the trappings of a breakout success story.
Aaron Taos Warns of the Danger of Social Media Envy in "Saboteur"
December 20, 2019
As Theodore Roosevelt once said, "Comparison is the thief of joy."
Sky Ferreira Finally Returns With "Leash," Announces 'Masochism' Album For 2025
December 6, 2024
The return of Sky Ferreira definitely wasn't on our 2024 bingo card.
Alaina Castillo's 'antisocial butterfly' Sees Her Coming for the Pop Crown
November 15, 2019
Flawlessly switching between Spanish and English, Castillo is our latest pop-flavored obsession.
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/SOAKY - PRESS SHOT 2 resize_1566502882-1_1567540470.jpg)
Soaky Siren Shares A Forthright Account of Bahamian Drug Lords in "Dope Boys" [PREMIERE]
August 22, 2019
"I leaned on melody and production to serve bright, pop-y energy but the lyrics are an account of a time when the drug trade was lit on my island."
![From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Naaz-ones-to-watch_1573504853.jpg)
From Linkin Park to 'the beautiful struggle,' Welcome to the Life of Naaz [Q&A]
November 11, 2019
"I've always just made whatever gave me butterflies. That's really all I'm chasing in life, feeling those butterflies..."
![Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lillian-hepler-used-to-it_1623879750.jpg)
Lillian Hepler Is Aiming to Be a Real Pop Star [Q&A]
June 16, 2021
"I don't care to put on this picture-perfect human being. I'm more than willing to show my flaws."
Making a 'Sour' Olivia Rodrigo-Inspired Cocktail | Bone Apple Tea
July 7, 2021
In our debut episode of Bone Apple Tea, we tackle a cocktail perfect for pop-punk-fueled breakups.
RAYE's "Please Don't Touch" Is a Timeless Pop Outing
December 16, 2019
This is the perfect song to end your year, or better yet, the decade with.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.