From the Site
Nessa Barrett Is Happy to Watch the World Burn in 'hell is a teenage girl'
July 17, 2023
With 'hell is a teenage girl,' Barrett's distinctive style of irreverent, sultry pop that casts a lingering spell crystallizes even further.
Poptropicaslutz! Release High-Octane Single Alongside 'Face For The Radio' Debut Album Announcement
July 17, 2023
"Come pick apart our new single or put your money where your mouth is and show us what lengths you'd go to to make a name for yourself."
Matilda Mann's 'You Look Like You Can't Swim' Is For Anyone Who Has Ever Felt Lost in the Deep End
July 17, 2023
"These 5 songs are the foundation of me as a songwriter and an artist."
Emei Makes Self-Sabotage Sound Irresistible in "Cynical"
July 17, 2023
"Cynical" is a refreshing, hard-hitting, edgy pop anthem
glaive Comes of Age and Into His Own in ‘i care so much that i don’t care at all’
July 14, 2023
In the span of a few short years, glaive has evolved from the face of an online movement into a star in his own right.
Buppy.'s "comfort, texas" Hits Like a Sucker Punch of Pure Nostalgia
July 13, 2023
The rising star is creating music squarely on his terms.
LIA LIA Battles Her Intrusive Thoughts in New Single "What if i jump from a Bridge"
July 12, 2023
"What if i jump from a Bridge" is an all-consuming, left-field pop tour de force.
![NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-a-toy-say-so-1689181679.jpeg)
NOT A TOY Kick Off Our Sad Summer With the Earworm "say so" [Premiere]
July 12, 2023
"say so" is all about "this idea of wanting someone so bad, but you’re stuck in limbo waiting for them to finally say how they feel."
Isabel LaRosa Crafts a Magnetic, Undeniable Atmosphere in "eyes don't lie"
July 10, 2023
"eyes don't lie" expertly threads the needle between the dancefloor and the confessional booth.
347aidan Creates an Infectious, Easygoing Vibe in "SUNDAY"
July 7, 2023
"SUNDAY" feels akin to a "mini holiday," an invite to lets the week's stress melt away.
![Sydney Ross Mitchell’s “Cynthia” is Rock N’ Roll (Whether You Get it Or Not) [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sydney_ross_mitchell-_press_photo1-_credit__sabra_binder-1770353189.jpg)
Sydney Ross Mitchell’s “Cynthia” is Rock N’ Roll (Whether You Get it Or Not) [Q&A]
February 6, 2026
On a sunny January day in Los Angeles, Sydney Ross Mitchell stopped by to chat about her new EP Cynthia.
![Mandy Lee of MisterWives Enters A New Era [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1770760073.jpg)
Mandy Lee of MisterWives Enters A New Era [Q&A]
February 10, 2026
The electro pop tune is an anthem for women and sees Mandy exploring 80s synth undertones.
Keni Titus's Debut Album, “AngelPink” is a Multidimensional Portrait of Femininity
February 10, 2026
Whether you've been anticipating this album for years or being introduced to Keni at this very moment – a first front to back listen is like a handbook to her soul.
![panicbaby is Making Weird Girl Internet Music and her Debut EP “f u jonathan” is Living Proof [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/image0013.16.22_p_m-1770766454.jpg)
panicbaby is Making Weird Girl Internet Music and her Debut EP “f u jonathan” is Living Proof [Q+A]
February 12, 2026
There is a chance you’ve seen Tumblr style video montages of coquette aesthetic, girly pink movie scenes and angelical clips circulating on TikTok– the song tying them together is non other than “Claw Marks”, the viral debut single from Berlin-based, soft pop artist panicbaby.
Tiffany Stringer Turns Heartbreak Into a Breakout Hit in Major Label Debut "Bullet"
February 13, 2026
“‘Bullet’ is the pop country SMASH I wrote after finding out my cheating ex got married.”
EMELINE Confronts Her Past in Dark-Pop Single, “Dance With My Demons”
February 13, 2026
EMELINE isn’t just acknowledging her demons, she’s inviting them to the dance floor.
Claire Rosinkranz Reintroduces Herself On Flowery And Flawless Sophomore LP 'My Lover'
February 16, 2026
Claire Rosinkranz has always had a knack for bottling lightning, with fizzy, sugar-rush hooks that feel like they were crafted for maximum replay value. But on her sophomore album My Lover, she sharpens that instinct into something more dimensional.
Welcome to Paracosm: Absolutely’s Universe of Limitless Childlike Wonder
February 20, 2026
Absolutely, a member of Ones To Watch’s class of 2026, has released her second album Paracosm, a meticulously crafted universe of whimsy that blends pop, electronica, jazz, and R&B.
![Pop Star Seanna Pereira Has Entered the Conversation [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/a003_c005_251211_l6.mxf.12_33_49_20._still002-_i_p_h_o_n_e-1771968603.jpg)
Pop Star Seanna Pereira Has Entered the Conversation [Q&A]
February 24, 2026
We talked to the budding pop starlet about walking the tightrope of celebrity culture and music, the pop marketplace, and her upcoming EP.
Waylon Wyatt & Wyatt Flores Sing In Solidarity On “Didn’t Forget”
February 26, 2026
Waylon Wyatt's first concert was Wyatt Flores at Cain’s Ballroom in Tulsa, OK just several years ago, and now the pair are releasing a duet together.