From the Site
Junior Varsity and spill tab Present a Different Kind of Summer Anthem on "Weather"
July 2, 2021
"Weather" is a nigh-perfect pop song with an undeniably alternative appeal.
![Lauren Sanderson, From Pandemic to PRIDE [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lauren-sanderson-interview_1625078218.jpg)
Lauren Sanderson, From Pandemic to PRIDE [Q&A]
June 30, 2021
We sit down for a candid conversation with a soon-to-be Midwestern pop star.
Meet boyband, the Artist Fueled By Anime, the Internet, and Emo Rap
June 29, 2021
"The internet has low-key fucked us up."
beabadoobee Makes Her Stunning Reintroduction With 'Our Extended Play'
June 23, 2021
With her latest EP, beabadoobee doubles down on her new alt-rock-meets-brit-pop persona.
347aidan Presents a Wholly Infectious Double Vision on 'Troubled Memories!'
June 22, 2021
Falling somewhere between emo, hip-hop, and hyperpop, 347aidan's sound is nothing if not intoxicating.
THE BLOSSOM's "Spike Collar" Is Gritty Pop at Its Finest
June 22, 2021
THE BLOSSOM takes an omnivorous approach to music, synthesizing everything they come into contact with.
grandson and Jessie Reyez Join Forces For "Rain," Set to Appear on 'The Suicide Squad' Soundtrack
June 22, 2021
"Rain" leverages its stars' distinctive strengths to their fullest.
![With 'Stains,' De'Wayne Aims to Become a Generation-less and Genre-less Star [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dewayne-stains-interview_1624046448.jpg)
With 'Stains,' De'Wayne Aims to Become a Generation-less and Genre-less Star [Q&A]
June 18, 2021
"Every song on this record is urgent because it has to be."
![Danny Singh Proves Himself King of the New Wave With 'Ozone Park' Mini Movie [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/danny-singh-ozone-park_1623954686.png)
Danny Singh Proves Himself King of the New Wave With 'Ozone Park' Mini Movie [Premiere]
June 17, 2021
<i>Ozone Park</i> is equal parts multimedia experimentation and love letter to home.
Kenny Mason's "Play Ball" Video Is a Punk-Rap Nostalgia Trip
June 16, 2021
Mason's music is a harmonious synthesis of punk, alternative rock, and Atlanta hip-hop affinities.
![Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kxllswxtch-interview-1694809337.jpg)
Kxllswxtch's Vulnerability Is Taking Viral Form [Q&A]
September 15, 2023
Meet our best new artist of the month, Kxllswxtch.
Mustafa Explores Humanity and Heartbreak in "Gaza is Calling"
June 14, 2024
"The hope is that this serves as a stark reminder that every path is ours, every child is ours, and every war is ours to answer for and speak against."
Elroy Challenges the Status Quo on "BONES"
February 9, 2021
The enigmatic Elroy is back with his new single "BONES."
Who Is The Driver Era?
October 14, 2021
No one makes affecting and anthemic alternative pop quite like The Driver Era.
The Beaches Deftly Balance Anthems Alongside Tender Introspection in 'Blame My Ex'
September 18, 2023
'Blame My Ex' is an instant indie rock classic.
Alaska Reid and Dylan Fraser Join Forces to Debut Duo, Witch Post
November 15, 2024
“Chill Out” embodies the best of alt rock, with gritty guitar and raw vocals from both parties that achieves the perfect balance of soft and hard.
skaiwater Alters Our Brain Chemistry With the Hypnotic "molli"
August 21, 2023
Amid a collage of chaos, "molli" plays out like a trip you wish had lasted just a little bit longer.
Hobo Johnson's Pool Party-Themed Video is Anything But a "Typical Story"
June 25, 2019
With a record deal and national Ones To Watch-presented tour now under his belt, Hobo Johnson is winning with unparalleled creativity and uniqueness.
jxdn Questions Everything in "WHAT THE HELL," Announces 'WHEN THE MUSIC STOPS' Album
March 15, 2024
"I went to hell and back since my last album."
THE BLOSSOM's "Spike Collar" Is Gritty Pop at Its Finest
June 22, 2021
THE BLOSSOM takes an omnivorous approach to music, synthesizing everything they come into contact with.