From the Site
Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
Philine Sonny Takes Back the Power in “Gatekeeper”
September 20, 2025
Sonny is not one to hold back in her music, tackling difficult subject matter with care and honesty.
![KENNYHOOPLA's 'conditions of an orphan' EP Toes The Line of Punk, Pop, Revenge, and Resilience [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kenny_hoopla-_general1-_brittany_young-1758551167.jpg)
KENNYHOOPLA's 'conditions of an orphan' EP Toes The Line of Punk, Pop, Revenge, and Resilience [Q&A]
September 22, 2025
We caught up with the genre-defying artist about the release of his latest EP.
Longingly Danceable, Harper Finn's "Satellite" Is An Indie Pop Gem
September 26, 2025
Its reflective lyrics and glowing atmosphere further expand the emotional landscape that defines his impending album, Silo Park.
People R Ugly And Mark Hoppus Take The Stage In Music Video For New Single "WAKE UP"
September 29, 2025
Rising alt-pop rockers, People R Ugly, continue their takeover of the genre with the release of their dance-inducing new single, "WAKE UP."
Magdalena Bay Releases Double Single "Second Sleep / Star Eyes" As An Ethereal Album Successor
October 1, 2025
These two singles aren’t just B-sides; they're a stunning reflection of a fantastical style that is uniquely theirs, giving listeners a thrilling snippet of what the group will do next.
![Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/498536019_18502694908026376_4682279680122605729_n-1759365587.jpg)
Mike Kota Talks Old Music, New Music, and Everything in Between [Q+A]
October 2, 2025
Her latest EP Through Fire is a lush and vulnerable exploration of love, betrayal, and healing.
![Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/worthitpurchase-_press_photo3_by_carly_hough-1759432135.jpg)
Worthitpurchase Release their Self-titled Album & Delve Deeper into Experimental Symbiosis [Q&A]
October 3, 2025
The duo joined us from LA via Zoom to talk about their upcoming self-titled album, playing live shows, and cringy 2008 YouTube videos.
Searows Returns With the Haunting "Dearly Missed," Announces ' Death in the Business of Whaling' Album
October 6, 2025
"Dearly Missed" brews like a storm on the horizon.
aldn Comes of Age Against an Array of Digital Haze in Debut Album 'Strung Out Symphony'
October 6, 2025
aldn's debut album, 'Strung Out on Symphony,' is a masterful blend of raw, unfiltered energy and heartfelt lyricism.
Bailey Spinn's "fear of going out" Is A High-Voltage Social Anxiety Anthem
October 13, 2025
She channels the inner monologue of a generation caught between craving connection and needing space.