From the Site
Oliver Tree Is Equal Parts Meme and Alt Pop Superstar on "Bury Me Alive"
June 17, 2020
Rising alternative star and internet icon, Oliver Tree, returns with another single for his long-awaited debut album, Ugly is Beautiful.
Ashnikko and Grimes Deliver a Genre-Pushing Hybrid With "Cry"
June 17, 2020
"Cry" leverages its avant-garde stars to their fullest.
boyband Releases "get home safely," With All Proceeds Going to NAACP Legal Defense Fund and RAINN
June 12, 2020
"get home safely" is as much a response to recent events as it is a response to a deep-seated anxiety for far too many Americans.
No Rome Enlists Indie All-Stars beabadoobee and Jay Som For the Dynamic "Hurry Home"
June 1, 2020
"Hurry Home" paints a vivid picture of a wistful late-night voicemail, the kind you leave after one too many drinks.
KennyHoopla Stays Radically True to Himself in 'how will i rest in peace if i'm buried by a highway?//'
May 18, 2020
There is only one KennyHoopla.
Lecx Stacy Steps Into the Spotlight in 'FACE PLANTS'
May 14, 2020
Having produced for the likes of Jean Dawson and Deb Never, Stacy is making his voice heard.
![Zella Day Has Arrived, Renewed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zella-day-where-does-the-devil-hide-interview_1589395507.jpg)
Zella Day Has Arrived, Renewed [Q&A]
May 13, 2020
In 2015, Day was set to be the new face of Americana pop. What followed was radio silence, at least until now.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Oliver Malcolm Takes a Note From London's Underground and Gorillaz in "Kevin"
April 30, 2020
You can say a lot about enviable up-and-comer Oliver Malcolm, but one thing you cannot say is that he's predictable.
Alfie Templeman's "My Best Friend" Is a Hypnotic Ode to Depression
April 28, 2020
"It's about depression and sadness being the only thing that's always there for you, as if it's the only thing that really sticks around..."
Dogpark Pays Homage to Indie Rock Influences with "I Don't Mind"
October 17, 2025
With a music video showcasing the band’s infectious presence, “I Don’t Mind” continues to put Dogpark on the map of leading alternative artists.
bby's "Fuggit" Is Pure, Unadulterated Chaos
October 20, 2025
This release signifies another daring leap for the five-piece as they continue their meteoric global ascent.
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
Maggie Lindemann Truly Feels Everything In Her Latest Album
October 21, 2025
Lindemann has once again proven that her music can blend genres effortlessly without compromising lyrics, emotion, or performance quality.
Skuzland's "Tell Me You Love Me" Visualizes the Skewed Reality of Unrequited Love
October 24, 2025
There's a stellar cast of collaborations on the music video as well, including Emmy award-winning director Chris Klimovski.
Alice Phoebe Lou Returns to Her Roots on Album, Oblivion
October 24, 2025
Alice Phoebe Lou’s sixth album, Oblivion, reaches past the unrelenting noise of modern life.
![Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dev-lemons-20250626_copy-1761409467.png)
Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]
October 25, 2025
Dancing between alternative emo rock and pop, Dev explores heartache, anger, and confidence, all while being loud and unapologetic.
![Flipturn's Secret to Not Burning Out & Their Album 'Burnout Days' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flipturn-by-_amanda-_laferriere-2025-1b-1761760327.jpeg)
Flipturn's Secret to Not Burning Out & Their Album 'Burnout Days' [Q&A]
October 29, 2025
We sat down to talk about their latest album, Burnout Days, as well as the importance of friendship in collaborators, the ability to pivot, and movie nights watching The Incredibles.
Pacifica's Album, In Your Face! is a Revolution of Recklessness
November 1, 2025
The album draws on a unique well of influences, including the raw urgency of early-2000s garage rock, the swagger of post-punk, and the emotional undercurrent of '90s alt.
![Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/samy_sharif__self_care-1762205468.JPEG)
Samy Sharif on Time, Transformation, and His Trilogy ‘Three Houses’ [Q&A]
November 3, 2025
His latest visual is a short film disguised as a music video, relaying the opaque darkness of the human experience by way of an unmistakable, charmingly relatable personality.