From the Site
ROLE MODEL Has a Rapturous Message "for the people in the back"
May 27, 2020
No one does it quite like ROLE MODEL.
yeule Toes the Line Between Realism and Escapism
May 20, 2020
yeule's music seamlessly drifts between the tangible world and cyberspace.
![ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alx-love-on-top_1589471904.jpeg)
ALX Lets Us Into His Honeymoon Phase in "Love On Top" [Premiere]
May 14, 2020
ALX, Dominic Fike's confident younger brother, and his undeniable talent for music is not going unnoticed.
Mishaal Establishes Himself as an Enviable Gen Z Voice in the Powfu-Assisted "Friends"
May 12, 2020
With just his first major label release, Mishaal is already pushing limits and establishing himself as an act you need to keep your eyes on.
snny's 'Otito' Is a Border-Spanning, Genre-Bending Snapshot of Life
May 11, 2020
snny's music captures a universal sentiment, one of trying to find your voice and place in a newfound home.
Kevin Holliday Delivers a Distinctive Vision in "Every Single Time"
May 11, 2020
Holliday's genre-bending approach at times feels wildly defiant.
Easy Life Release Two Much-Needed Lockdown-Inspired Tracks
May 8, 2020
"We wanted to put something out to spare people from the infinite boredom that is lockdown."
sophie meiers' "as good as it gets" Is a Lulling, Wistful Daydream
May 6, 2020
meiers is the brilliant byproduct of a generation that is increasingly finding inspiration and a sense of home in online communities.
BENEE Slows Down Her Breakout Hit "Supalonely" in "Lownely"
May 6, 2020
"Lownely" is as much an encapsulation of one teenager's loneliness as it is a shared global loneliness.
Peach Tree Rascals and the Intoxicating Escapism of 'not ok'
May 4, 2020
"Sometimes when things are rough and I need to escape my thoughts, I do anything I can to get to that other place in my mind."
Meet The Booyah! Kids, New York's Bedroom Pop Poster Child
April 16, 2020
The Booyah! Kids are finding a way to stand out within the confines of New York's highly saturated music scene.
Serena Isioma Is Crafting a Vibe All Her Own
March 24, 2020
Isioma is a slow burn that is quickly heating up.
khai dreams' 'Now and Then' Is Idyllic, Intimate Indie Pop at Its Finest
October 11, 2019
khai dreams is nearly impossible to dislike.
Meet Matt Watson, the YouTube Personality Who's Pretty Damn Good at Pikmin and Music
September 8, 2020
With <i>OUCH!</i>, Watson does more than deliver a promising debut EP; He delivers an emotional push-and-pull that extends far beyond the seemingly endless days of quarantine.
Powfu Drops Visual For Viral Breakout Hit "death bed"
April 1, 2020
The beabadoobee-assisted breakout single gets a heartbreaking music video.
Meet mazie, the Introverted-Extrovert With "no friends"
April 14, 2020
We cannot help but stan mazie's music, vision, and "potatoes over meat" mentality.
Joji Shares "Gimme Love," an Infectious Taste of His Sophomore Album 'Nectar'
April 16, 2020
"Gimme Love" is simultaneously Joji's most easily accessible and adventurous single to date.
Coco & Clair Clair Put Their Breezy Charisma on Display in 'Treat Like Gold'
April 27, 2020
Coco & Clair Clair make brazen pop rap reminiscent of the bedazzled flip phones and low-rise jeans of the early 2000s.
spill tab Is the Gen Z Duo Looking to Leave a Dreamy Mark on Pop
July 22, 2020
spill tab is leading the march towards a new form of pop where quality precedes classification.
BENEE Doesn't Want You to Be Afraid of the "Monsta" That Goes Bump in the Night
November 1, 2019
"Monsta" is the best belated Halloween gift we could have asked for 🎃