From the Site
Yeat Cements Himself as Rap's Next Wave With '2 Alivë'
February 18, 2022
Yëat is thë rësult of contëmporary hip-hop's synthësis and subsëquënt mutation.
KayCyy and Gesaffelstein Collide on Cinematic Visual For "OKAY!"
February 15, 2022
The latest from the Kanye West protégée has all the makings of an avant-garde hit.
$NOT and A$AP Rocky Collide on "Doja" Cat-Inspired Visual
February 7, 2022
"Doja" is a hard-hitting hit written in praise of one of hip-hop's most celebrated icons.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
![SSGKobe Lives By One Rule: "Don't Miss" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ssgkobe-interview-dont-miss_1643391349.jpeg)
SSGKobe Lives By One Rule: "Don't Miss" [Q&A]
January 28, 2022
SSGKobe on Pop-Tarts, Harry Potter, and his past year of viral fame.
Jon Waltz and Verzache Embrace Change on "Trainwreck"
January 28, 2022
Acknowledging the crumbling world around him, Waltz feels as if he's still in control.
CLOUDxCITY Leave Their Mark With Debut Single "Find a Way To You"
January 21, 2022
On their debut single, the duo presents a woozy vision for hip-hop.
Saba and Krayzie Bone Keep It Real on the Stirring "Come My Way"
January 18, 2022
Saba's empathic, affective sonic storytelling feels more poised than ever.
EARTHGANG Tell It How It Is on "All Eyes On Me"
January 18, 2022
If EARTHGANG is eating, we're all eating.
Johan Lenox Drops the RMR-Assisted "No One Gets Me" Ahead of Debut Album
January 17, 2022
"No One Gets Me" is a haunting critique of the collapse of the American dream.
![Meet Tjaka, the Australian Trio Fusing Hip-Hop and Aboriginal Culture [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tjaka-_elevate-_full_band-_in_elevator1-1750370390.jpg)
Meet Tjaka, the Australian Trio Fusing Hip-Hop and Aboriginal Culture [Q&A]
June 20, 2025
This band blew our minds at The Great Escape - one of Europe’s biggest festivals for new music - in Brighton in May, so we reached out to learn more.
![Meet 1300, an Alt Hip-Hop Group from Sydney with Their Newest Banger "BANGALANG" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/1300_b_a_n_g_a_l_a_n_g_p_r_e_s_s_p_h_o_t_o1-_b_y_c_h_r_i_s_t_i_n_e_y_a_u-1749577227.JPEG)
Meet 1300, an Alt Hip-Hop Group from Sydney with Their Newest Banger "BANGALANG" [Q&A]
June 10, 2025
Quite literally based off the Korean word for bread, this song is full of the unbeatable energy of 1300.
Kaelin Ellis Takes Us Through His Project ‘You Are Here, Start.’ Track By Track
June 27, 2024
Ellis constructs a journey, a swagger-filled party bus of beats and synths that make you slow down and actually listen.
![Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tahj-keeton-atlax-1745266683.jpeg)
Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]
April 23, 2025
'Celebrity Jesus' sees Keeton entering a new era of his career and personal life.
LA Producer GYYPS Returns With Fiery New Single "Careless"
March 8, 2021
LA-based multi-instrumentalist, producer, and visual artist GYYPS returns with his newest single "Careless," releasing alongside its own eclectic visual.
Bossa Synthesizes Jersey Club, Pop, and PluggnB in New Banger “Go Crazy”
April 22, 2024
Bossa's new single may just be one of his best yet.
Doechii Takes a Post-Grammys Victory Lap in "Nosebleeds"
February 4, 2025
Doechii is taking home nothing but Ws.
Deki Alem Tease Debut Album With Blazing Hot Single “House Fire”
June 18, 2025
“House Fire” is a sweat-soaked sonic frenzy.
BLK ODYSSY’s '1-800 FANTASY' Takes Listeners to New Worlds
August 13, 2024
BLK ODYSSY has a history of keeping his fans in a blissful chokehold, and '1-800 FANTASY' is no exception.
Mastercard and OnesToWatch Present Asha Imuno's WAITINGROOM
March 14, 2025
The wait is finally over.