From the Site
Duckwrth Welcomes Los Angeles to the All American Freak Show
May 5, 2025
Duckwrth is duality and contradiction.
8485 and Danny Brown Deliver New It-Girl Anthem With “G.I.R.L.”
May 1, 2025
The artist’s first single of the year is a self-celebritized anthem reminiscent of a time when flip phones and iPod Nanos were all the rage.
Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
![Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tahj-keeton-atlax-1745266683.jpeg)
Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]
April 23, 2025
'Celebrity Jesus' sees Keeton entering a new era of his career and personal life.
Ovrkast. and Samara Cyn Give It to Us Straight in New Single “Small Talk”
April 21, 2025
“Small Talk” cuts straight to the chase, delivering one of the most infectious collabs of the year.
IDK and Joey Valance & Brae Team Up to Deliver Lucky New Single “CLOVER”
March 24, 2025
No one else does it quite like IDK and Joey Valance & Brae.
Mastercard and OnesToWatch Present Asha Imuno's WAITINGROOM
March 14, 2025
The wait is finally over.
Doechii Takes a Post-Grammys Victory Lap in "Nosebleeds"
February 4, 2025
Doechii is taking home nothing but Ws.
Eem Triplin’s “MISS ME?” Is a Hypnotic Descent Into the Fog of Feeling
January 29, 2025
Eem Triplin, in "MISS ME?," is as real as it gets.
redveil Gives Us "what3ver" We Want In Iridescent New Single
January 6, 2025
“what3ver “ is a stunning display of redveil’s artistic evolution.
StaySolidRocky's "Party Girl" Is a Budding TikTok Hit
May 5, 2020
The rapidly rising rapper may very well have a breakout hit on his hands.
BRELAND's "Natural" Is an Ode to Shania Twain and Country's Leading Women
June 22, 2022
Ahead of his debut album, BRELAND delivers a country anthem made for the summer.
Mura Masa and slowthai's "Deal Wiv It" Is Unapologetically English
November 8, 2019
The newfound UK duo provides a moment of contained chaos.
Elevating Hip-Hop Standards: "Arya" Sees Nigo and A$AP Rocky Return in Full-Force
January 31, 2022
"Arya" is a full dose of modern culture, where fashion, music, and film collide into one harmonious fusion.
Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed
February 10, 2020
The unexpected team-up of the year is here, and we're not mad about it.
![10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lonnie-one-night-stand-1673545404.jpg)
10 Questions With Lonnie on His Debut Single “One Night Stand” [Q&A]
January 12, 2023
We catch up with an artist who ended 2022 with a bang.
Lous and The Yakuza Is Back and Better Than Ever With "Kisé"
March 29, 2022
"Kisé" explores the folly and passion of love and reestablishes Yakuza as an artistic force to be reckoned with.
Doechii Bites Back With "BOOM BAP" Ahead of 'Alligator Bites Never Heal' Mixtape
August 26, 2024
This mixtape is my fight back. I am nobody’s prey; I was born to be the predator.”
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Real G's Move in Silence: H.E.R Songwriting Partner LONR. Debuts with "A.M."
September 16, 2019
Get ready to witness the future of alternative hip-hop shift into hyperdrive.