From the Site
haroinfather Is a Stylistic Enigma Giving New Life to SoundCloud Rap
February 26, 2020
haroinfather is flipping the "SoundCloud rapper" trend on its head.
Powfu's "death bed" Has People Confessing Their Love
February 25, 2020
The Internet is getting swept up in Powfu's sad boy sound.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Kyle Dion, UMI, and Duckwrth Make for an R&B Dream Team in "Play Too Much"
February 24, 2020
A three-way match made in heaven.
TikTok Fame Is Just the Beginning for TOKYO'S REVENGE
February 19, 2020
TOKYO'S REVENGE is for more than just pouty VSCO girls and e-boy influencers.
![CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cj-flemings-live_1581626334.jpg)
CJ Flemings - "Acquainted" [Live + Interview] | Northside Sessions
February 13, 2020
CJ Flemings delivers a standout rendition of "Acquainted."
Nick Leng and Chester Watson's "Plastic Moon" Is an Otherworldy Offering
February 12, 2020
The new single arrives hand-in-hand with a cosmic, clay-animated video.
Yung Gravy, bbno$, and Cuco's "Off the Goop" Is the Collab We Never Knew We Needed
February 10, 2020
The unexpected team-up of the year is here, and we're not mad about it.
'Birds of Prey: The Album' Dismantles Sexist Myths One Female Lead at a Time
February 7, 2020
A much-needed step-up from Jared Leto's cringe-inducing Joker.
![Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/saint-jhn-tour_1581001753.jpg)
Ones To Watch Presents: SAINt JHN - "IGNORANt FOREVER" Tour [Announcement]
February 6, 2020
Tickets go on sale Friday, February 6 at 10 a.m. local time!
8485 and Danny Brown Deliver New It-Girl Anthem With “G.I.R.L.”
May 1, 2025
The artist’s first single of the year is a self-celebritized anthem reminiscent of a time when flip phones and iPod Nanos were all the rage.
Buppy. Rejects the Blueprint on the Ominous "TELL ME YOU'RE SORRY"
April 28, 2021
Ominous, dejected, and introspective, "TELL ME YOU'RE SORRY" recounts a toxic relationship in undeniably raw fashion.
![Julius' "jerry! jerry!" Explores the Aftermath of Heartbreak [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/julius-jerry-jerry_1634836279.jpg)
Julius' "jerry! jerry!" Explores the Aftermath of Heartbreak [Q&A]
October 21, 2021
Julius is an artist equally inspired by the euphoric highs and seemingly cataclysmic lows that define life.
![Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/screenshot2024-11-18_at2.42.26_p_m-1731969912.png)
Claire Brooks Declares, "I Will Outlive You," And We Believe Her [Track-by-track]
November 18, 2024
Defying genre to create a beat-forward blend of indie pop influences, Claire Brooks intertwines humor with intimate observation.
Leikeli47 Is Finally Taking Off the Mask in 'Lei Keli ft. 47 / For Promotional Use Only'
June 13, 2025
Leikeli47 is completely certain of who she is and the power that she holds.
The Image Ends the Year Strong With the Gospel-Inspired Single "Every Woman"
December 11, 2020
The Image is an enigmatic Hip-Hop duo best known for their forward-thinking production, wild vocal delivery, and signature masked personas.
Flyana Boss' 'This Ain't The Album' Is For the Girls and Baddies
March 30, 2024
'This Ain't The Album' is one loud exclamation of Black girl joy.
fakemink, Ecco2k, and Mechatok Link for the Trance-Inducing "MAKKA"
May 15, 2025
“MAKKA” has the potential to be the star child in fakemink’s near-perfect catalog.
Audrey Nuna Delivers an Otherworldy Hit in "Suckin Up"
August 16, 2024
Consistently singular, Nuna can be trusted to pave her own lane of genre-defying pop and rap.
Rich Brian, TiaCorine and 1999 Write the Future "Pump It Up ε=┌(^_^)┘" in Euphoric Banger
April 1, 2024
88rising's music collective 1999 WRITE THE FUTURE continues to bring the most immaculate vibes to the party