From the Site
Ama Lou Cements Herself as an Artist to Know in 'Ama, who?'
November 15, 2019
In her major label debut, Lou captures what it sounds like to be effortlessly self-assured.
![Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/derek-luh-ones-to-watch_1573750589.jpg)
Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]
November 14, 2019
"It's a beautiful break up song. No animosity; just real feelings about not fully being over someone."
Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Oliver Malcolm Is Setting the Stage to Become 2020's Breakout Artist
November 13, 2019
2020 belongs to Malcolm.
Collard Enlists Bakar for the Effortlessly Smooth "Stone"
November 11, 2019
Collard is the latest artist emerge to from this R&B renaissance.
Mura Masa and slowthai's "Deal Wiv It" Is Unapologetically English
November 8, 2019
The newfound UK duo provides a moment of contained chaos.
Easy Life and Arlo Parks' "Sangria" Is Intoxicating
November 7, 2019
This collaboration has us on cloud nine.
Yes Please Is Your Latest Alternative Hip-Hop and R&B Obsession
November 7, 2019
The project of two childhood friends, Yes Please's music is not lacking in surprises.
![Just John x Dom Dias - "MINUTIA" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/just-john-dom-dias-ones-to-watch_1573149773.jpg)
Just John x Dom Dias - "MINUTIA" [Live + Interview] | Northside Sessions
November 7, 2019
Canada has a budding hip-hop star on their hands.
Doja Cat's 'Hot Pink' Is the Most Versatile Hip-Hop Offering of the Year
November 7, 2019
Doja Cat's star power is undeniable.
Bryce Vine Romanticizes Cali Culture in "La La Land" Video
April 16, 2019
Before Bryce Vine drops his debut album, 'Carnival,' waste your time with him in California with the "La La Land" music video.
![AJRadico Is a Rising Voice in New York's Rap Counterculture [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ajradico - otw_1597323235.jpg)
AJRadico Is a Rising Voice in New York's Rap Counterculture [Q&A]
August 13, 2020
There's a new voice coming out of Queens, New York and his name is AJRadico.
![Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/love-sadkid-ones-to-watch.jpg)
Rapper love-sadKiD Begs Us to "Look At The Time" [PREMIERE]
February 14, 2019
At a notably young age, Ben McGibboney sacrificed a promising career in football and created the innovative moniker love-sadKiD to serve as their entry way into the booming rap world.
Ashnikko Reveals Next-Level TikTok, Beats & Fan Collaboration in Kaleidoscopic "Daisy" Video
August 7, 2020
The internet's favorite blue-haired, viral feminist, Ashnikko, graces her loyal subjects with the brand new video for latest single "Daisy."
RMR Switches Gears to Deliver the Tragic Story of "DEALER"
April 10, 2020
The enigmatic viral artist is back.
Opera, Screamo, Rap, Rock - Have it All With Jasiah
March 16, 2020
Jasiah's proving to be the next big star to emerge out of the Gen Z music scene & one you should keep your eyes on.
MASN Enlists Trippie Redd For the "Psycho!" Remix
April 14, 2020
MASN and his breakout single are blowing up.
Powfu Shares 'poems of the past,' a Sublime Lo-Fi Portrait of Youth
May 29, 2020
In his major label debut, Powfu shares every ounce of himself, blemishes and all.
Baby Keem and Kendrick Lamar Illustrate Their "family ties" as Hip-Hop Royalty
August 27, 2021
If <i>DONDA</i> never arrives, "family ties" may just be hip-hop's greatest offering of the year.
Chase Atlantic Paints a Kaleidoscopic Picture of Lust and Love in "HER"
May 10, 2019
"Welcome to a whole new era."