From the Site
Ama Lou Cements Herself as an Artist to Know in 'Ama, who?'
November 15, 2019
In her major label debut, Lou captures what it sounds like to be effortlessly self-assured.
![Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/derek-luh-ones-to-watch_1573750589.jpg)
Derek Luh's "Hoodie" Is Not Your Typical Break Up Song [Premiere + Q&A]
November 14, 2019
"It's a beautiful break up song. No animosity; just real feelings about not fully being over someone."
Baby Keem's "Orange Soda" Video Is a Film Reel of Rap's Next Star
November 13, 2019
Baby Keem is ready to take the hip-hop crown.
Oliver Malcolm Is Setting the Stage to Become 2020's Breakout Artist
November 13, 2019
2020 belongs to Malcolm.
Collard Enlists Bakar for the Effortlessly Smooth "Stone"
November 11, 2019
Collard is the latest artist emerge to from this R&B renaissance.
Mura Masa and slowthai's "Deal Wiv It" Is Unapologetically English
November 8, 2019
The newfound UK duo provides a moment of contained chaos.
Easy Life and Arlo Parks' "Sangria" Is Intoxicating
November 7, 2019
This collaboration has us on cloud nine.
Yes Please Is Your Latest Alternative Hip-Hop and R&B Obsession
November 7, 2019
The project of two childhood friends, Yes Please's music is not lacking in surprises.
![Just John x Dom Dias - "MINUTIA" [Live + Interview] | Northside Sessions](https://s3-us-west-2.amazonaws.com/onestowatch-v2/just-john-dom-dias-ones-to-watch_1573149773.jpg)
Just John x Dom Dias - "MINUTIA" [Live + Interview] | Northside Sessions
November 7, 2019
Canada has a budding hip-hop star on their hands.
Doja Cat's 'Hot Pink' Is the Most Versatile Hip-Hop Offering of the Year
November 7, 2019
Doja Cat's star power is undeniable.
6 Ones to Know If You're a Fan of BROCKHAMPTON
April 9, 2019
Rap is expanding, and these 6 artists are pushing the current boundaries.
ceo@business.net's 'incentivize unpaid overtime' Is Not What You Think it Is
February 24, 2020
The dream of GeoCities is alive in ceo@business.net's fervent vision.
Alec Benjamin Delivers a Moving Rendition of an Eminem Classic With "Stan"
February 4, 2019
We officially stan Alec Benjamin.
From Bluegrass to Hip-hop: Faye Webster's Sound Spans Atlanta's Musical History
July 2, 2019
If you like artists who play by their own rules, keep your eyes on Faye Webster.
Flyana Boss Make For a Fearsome and Charismatic Duo in 'Boffum'
March 9, 2023
'Boffum' is a two-track offering that sees the young duo exploring a colorful array of hip-hop sonics.
070 Shake's "Under The Moon" Is a Beautiful Glimpse Into 'MODUS VIVENDI'
December 13, 2019
Set to appear on her debut album, "Under The Moon" sees 070 Shake taking her genreless inclinations to newfound heights.
![Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kota-the-friend-interview-everything_1590156309.jpg)
Kota the Friend Continues to Pave His Own Path in 'EVERYTHING' [Q&A]
May 22, 2020
Kota the Friend is aiming to build a legacy. One he hopes his kids can inherit.
![Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rare-americans-interview-love-is-all-i-bring-1655229840.png)
Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]
June 14, 2022
"I want to say hi to you, and I want to give you a high five and connect on a human level."
![Ryan Caraveo Explores Mind Control with Hip Hop Melodies In 'Butterfly Boy' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryan-caraveo-ones-to-watch_1566843297.JPG)
Ryan Caraveo Explores Mind Control with Hip Hop Melodies In 'Butterfly Boy' [Q&A]
August 26, 2019
'Butterfly Boy' very much shares the narrative of Caraveo's inner workings as his brain bounces from one mindset to another.
Free Nationals Shine on Their Own in Long-Awaited Debut Album
December 16, 2019
The star-studded debut album sees the Free Nationals stepping into their own.