From the Site
If "You Don't Know" Loyle Carner Yet, Now Is the Time to Get Familiar
January 17, 2019
Existing between an old school hip-hop flow and spoken word poetry, every time Carner hits the track feels like a remarkably impactful moment.
![Enter the Emotive World of guardin With 15 BTS Photos [TOUR DIARY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/guardin-ones-to-watch-16.jpeg)
Enter the Emotive World of guardin With 15 BTS Photos [TOUR DIARY]
January 15, 2019
At the intersection of alternative, lo fi, emo, and hip-hop, stands guardin.
![Jay Wile Turns On the Charm With "2AM" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jay-wile-ones-to-watch-2.png)
Jay Wile Turns On the Charm With "2AM" [PREMIERE]
January 15, 2019
Every note and sung word of Jay Wile's feels prophesized.
MIKNNA Provides an 'Escape' From the Mundane in Conceptual Debut Album
January 14, 2019
"Wherever your desired destination may be in life, we hope that each piece enlightens the way."
![Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/smino-ones-to-watch-3.JPG)
Ones To Watch & Zero Fatigue Presents: Smino - 'Hoopti' Tour [ANNOUNCEMENT]
January 14, 2019
Catch visionary hip-hop artist Smino in a city near you!
A Miniature Zak Abel Makes for a Great Lover in the Saweetie-Assisted "You Come First" Video
January 10, 2019
Abel returns with a music video that puts to bed any debate at what "You Come First" could have been possibly been alluding to.
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
Lizzo's "Juice" Is Officially Part of Your New Balanced Listening Routine
January 7, 2019
An anthem made for every woman who unapologetically knows and flaunts her worth.
Brevin Kim Rejects Tradition on 'no less than three'
October 31, 2020
Brevin Kim perfectly toe the line between accessibility and boundary-pushing experimentation.
![blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/blackwave-perfume-interview-1660325974.jpg)
blackwave. Is Crafting a Timeless Aroma With "Perfume" and Forthcoming EP [Q&A]
August 12, 2022
blackwave. is made for easygoing summer days spent watching the sunset.
Watch Blinged-Out Smino Deal Jewelry In New "KLINK" Music Video
June 6, 2019
The sparkly bling that surrounds Smino reflects his new attitude of, "just having fun and living off [his] own confidence."
Flyana Boss Absolutely Eat Up the Long-Awaited "You Wish" Video
September 13, 2023
The breakout duo finally delivers the long-awaited visual for their viral single.
Jeshi Presents an Intoxicating Vision For Rap on "Hit By a Train"
October 7, 2021
"I just want to make music that speaks into people's lives."
SSGKobe's "Caddy" is 100 CC's of Aural Bliss
November 3, 2021
Goodbye Libra season, hello SSGKobe season.
Chase Alex Dives Into Moody and Experimental Hip Hop with the Melodic "Swiper"
August 18, 2020
Chase Alex takes influence from the current trap scene that focuses on song melody, but he does so with an interesting and fresh perspective.
EBEN on Why Don't We, Car Burning Down, and Biggest Guilty Pleasure | Quick 6
March 14, 2019
+ EBEN just dropped a new bubbling pop earworm, "Next Ex," in anticipation of the upcoming tour, and we are hooked.
Tkay Maidza's 'Last Year Was Weird, Vol. 2' Is an Exquisite and Striking Balancing Act
August 7, 2020
In her sophomore mixtape, Maidza proves herself essential listening.
99 Neighbors Hold Nothing Back With "Static"
August 12, 2022
It’s not easy to master the synergy that 99 Neighbors has.