From the Site
MICHELLE Falls Into a Surreal Post-Breakup Spiral in "Cathy"
September 3, 2024
"'Cathy' is a soft indie song about being alone after a breakup and leaning into all the thoughts and patterns you know you shouldn't."
Catie Turner's "Friends" Is a Campfire Tale of Mixed Signals
August 30, 2024
“Friends” copes with betrayal through comedy in this era-launching track.
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young friend Keeps It Casual in "boyfriend material"
August 30, 2024
With the fear of commitment disguised as overconfidence, “boyfriend material” is all the sexiest parts about your most aggravating Hinge match.
Orla Gartland and Declan McKenna Team Up for the Boisterous “Late to the Party”
August 28, 2024
“‘Late To The Party’ is a big old bratty song about resenting the baggage that you inherit when you love someone and yearning for a time when we were all a blank slate.”
Luna Li's 'When a Thought Grows Wings' Is a Story of Love Lost and Purpose Found
August 26, 2024
"'When a Thought Grows Wings' is about taking life into your own hands; allowing little thoughts and desires to bloom into real and tangible action."
Noah Floersch Weaves a Tale of Fated Devastation in "The Bird Song"
August 26, 2024
In his latest single, Floresch paints a vivid portrait of drama and devastation.
total tommy Spins Out in Reality-Warping Breakup Memento "REAL"
August 20, 2024
total tommy is a project powered by self-actualization.
dee holt Arrives at Herself 2.0 in New EP ‘loving in the dark’
August 16, 2024
Once self-underestimated, encouraged by loved ones, holt has reached her destiny with a ticket for further journeys in hand.
Juliet Ivy Shrinks Down Our Greatest Fears in Polished Sophomore EP 'tiny but scary'
August 13, 2024
Don’t be fooled by the title, 'tiny but scary' is a monumental cornerstone in Ivy’s ever-evolving artistry.
Chloe Qisha Finds Her Sound in the Sweltering "I Lied, I'm Sorry"
August 13, 2024
"I Lied, I'm Sorry" blends alternative indie pop sonics to create a boiling point of palpable tension.
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Thomas Headon and the Empathic Euphoria of 'The Greatest Hits'
March 30, 2020
<i>The Greatest Hits</i> very well may be the first of many to come for Headon.
![THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/the-blossom-interview-97-blossom_1617739039.JPG)
THE BLOSSOM's '97 BLOSSOM' Flourishes at the Intersection of Joy and Pain [Q&A]
April 6, 2021
At the heart of <i>97 BLOSSOM</i> is a drive to reimagine the world.
Loki's Folly Are Uncertain About the Future in New Single "Beaches and Peaches" | The Noise
January 27, 2023
"The song's result felt like the perfect description of the uncertain and uncomfortable future that seems imminent."
Mini Trees' "Want Me To Stay" Is an Ethereal Portrait of Unrequited Love
May 7, 2020
Mini Trees' bittersweet wish is all too relatable.
khai dreams Signals Their Debut Album 'Absolute Heartbreak' With "Rats"
November 22, 2022
"Rats" is a poignant glimpse into the artist's psyche as they deal with the weight of burnout.
![Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mating-ritual-ones-to-watch-2.jpg)
Mating Ritual Ends a Taxing Relationship in "The Name Of Love" [PREMIERE]
April 4, 2019
"You don't have to be happy 100% of the time, but when it seems like you're not getting any days off, it might be time to move on."
![cehryl on Finding Herself Again in Hong Kong [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cehryl-interview_1642561572.png)
cehryl on Finding Herself Again in Hong Kong [Q&A]
January 19, 2022
"It reminded me of who I am and what raised me."
Towa Bird's "Sorry Sorry" Explores the Sentimental Reality of Being Better Off as Friends
May 13, 2024
“Sorry Sorry” encapsulates the twisted knife of “what could have been” in an alt-pop anthem.