From the Site
![Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/alt-bloom-ones-to-watch_1564601712.jpg)
Alt Bloom Smoothly Creates "Potential" in Life and Love [Premiere + Q&A]
July 31, 2019
"The song itself is a reflection on dating. I'm always finding myself on the edge of diving in with someone rather than jumping."
![LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch-6_1564527774.jpg)
LEISURE Paves a Yellow Brick Road to Success with a 'TWISTER' of Psychedelic R&B [Q&A]
July 30, 2019
"As devout fans of music, we know that it's often more special to find something for yourself, on your own time. There's no rush; we're not going anywhere."
![Versatile Songwriter Mark Diamond Elucidates the Unspoken Magic of the "Hummingbird" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mark-ones-to-watch-2_1564373905.png)
Versatile Songwriter Mark Diamond Elucidates the Unspoken Magic of the "Hummingbird" [Q&A]
July 29, 2019
"Hummingbird" is a new mood for the Seattle native, who finds himself typically falling under more somber, acoustic sounds.
![MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/marg-ones-to-watch-2_1564088109.PNG)
MARG Is "Moving" Towards an Artistic Evolution [PREMIERE + Q&A]
July 25, 2019
Effortlessly genuine, the internationally-raised alt-pop starlet is floating to the top of the music industry by way of her fearless and relatable smooth grooves.
![Harrison Storm Desperately Ponders "How to Help" a Troubled Friend [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harrison-storm-ones-to-watch-2_1563998622.jpg)
Harrison Storm Desperately Ponders "How to Help" a Troubled Friend [PREMIERE + Q&A]
July 24, 2019
Storm is developing a unique breed of alternative-folk from his native Australia.
Matt Maeson Is Pro-Hilary Duff and Anti-Birds | Quick 6
July 18, 2019
Turns out the rapidly rising singer-songwriter is not too fond of our feathered friends.
![Listen To More Giraffes's Totally Far Out New Single, "Surf"! [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/more-giraffes-ones-to-watch copy_1563402482.png)
Listen To More Giraffes's Totally Far Out New Single, "Surf"! [Q&A]
July 17, 2019
Looking for a little summertime magic that rivals your favorite bottle of rosé?
![Experimental Genius Absofacto Is a Game Changer in Modern Radio [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/absofacto-ones-to-watch-5_1563506706.jpg)
Experimental Genius Absofacto Is a Game Changer in Modern Radio [Q&A]
July 17, 2019
His breakout hit single, "Dissolve" is more than enough to convince you that Absofacto is truly a game changer in modern radio.
Ultra Q Answers Your Fan Questions
July 11, 2019
From sharing the craziest thing that's happened at a show to exposing their worst habits and favorite Disney movies, this is another reason to fall in love with one of the best rock bands to emerge in 2019.
YUNGBLUD Enlists Justin Bieber for a Bar Fight and Might Run for Prime Minister | Quick 6
July 9, 2019
In anticipation of this year's rapidly approaching Lollapalooza, we have opened up the Ones To Watch vault to uncover footage from 2018′s festival.
![From Dorm Room to Country Star: Hudson Westbrook on His Unstoppable Rise [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peyton-dollar-interview-1746119389.jpeg)
From Dorm Room to Country Star: Hudson Westbrook on His Unstoppable Rise [Q&A]
May 1, 2025
In just a year, Westbrook has captivated the country music world.
![Jack Kane Finds Heartbreak By the Milk in “Breaking Up At The Department Store” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/j_a_c_k_k_a_n_e2-1740699199.jpg)
Jack Kane Finds Heartbreak By the Milk in “Breaking Up At The Department Store” [Q&A]
February 27, 2025
In his latest single, “Breaking Up At The Department Store,” Kane adds a little venom to his humor.
renforshort Takes Us Through ‘a girl's experience,’ Track by Track
June 16, 2025
‘a girls experience’ traces an alternative pop course through feelings of nostalgia, desperate crushes, and coming of age.
![Benjamin Carter's Sonics May Change, But the Message Stays the Same [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/benjamin-carter-interview-1661879900.jpg)
Benjamin Carter's Sonics May Change, But the Message Stays the Same [Q&A]
August 30, 2022
Justice, the journey, and the Black Experience are at the heart of Carter's impactful message.
Meet BEXY, the New Zealand Dark Pop Rising Star
August 9, 2022
“I only do music for healing and sharing."
![greek Finds an Irresistible Amount of Simplicity Amidst the Chaos in 'Cedars Tape' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/greek-cedars-tape-1756190947.jpg)
greek Finds an Irresistible Amount of Simplicity Amidst the Chaos in 'Cedars Tape' [Q&A]
August 27, 2025
greek's music is intimate, warm, and instinctual — an honest extension of all that lives inside him.
ADÉLA Cements Herself as a One of a Kind Solo Pop Star in 'The Provocateur'
August 26, 2025
'The Provocateur' lives up to its namesake. It's daring, unapologetic, and undeniably ADÉLA.
![Rochelle Jordan’s ‘Through The Wall’ Is a Love Letter To Freedom [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rochelle-jordan-interview-1758643280.jpg)
Rochelle Jordan’s ‘Through The Wall’ Is a Love Letter To Freedom [Q&A]
September 23, 2025
In Jordan relinquishing herself from one-dimensionality, she’s given every set of eyes on her permission to do the same.
![WHATMORE Are Best Friends First, Artists Second [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whatmore-interview-1758052031.jpg)
WHATMORE Are Best Friends First, Artists Second [Q&A]
September 17, 2025
"We never put ourselves in a box... for now, we like to say we’re just WHATMORE."
![10 Questions With PRYVT on Their Latest Airy Single ‘PALETTE’ [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/palette_press1-1758049807.jpg)
10 Questions With PRYVT on Their Latest Airy Single ‘PALETTE’ [Q&A]
September 16, 2025
Birthed from a period of burnout, PRYVT feels freer and more at home than ever in "PALETTE"