From the Site
Meet The Booyah! Kids, New York's Bedroom Pop Poster Child
April 16, 2020
The Booyah! Kids are finding a way to stand out within the confines of New York's highly saturated music scene.
Kenny Mason Plays By His Own Rules in the Unshakable 'Angelic Hoodrat'
April 16, 2020
In his impeccable debut album, the West Atlanta rapper steps not only out of his comfort zone but the traditional rules of hip-hop.
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
Meet mazie, the Introverted-Extrovert With "no friends"
April 14, 2020
We cannot help but stan mazie's music, vision, and "potatoes over meat" mentality.
CHLOBOCOP and Lee Scott's "BELL ME BACK" Is Nothing Short of Intoxicating
April 13, 2020
CHLOBOCOP is ready to dominate the rap game.
Oscar Welsh Captures the Melancholy of These "Weird Times"
April 13, 2020
The sophomore single from the British bedroom pop artist encapsulates the isolation of the COVID-era zeitgeist.
Hope Tala Is Giving a Face to the "R&Bossa" Sound
April 8, 2020
Tala's music is stimulating to the mind, body, and soul.
Zaia Has an Ominous and Funk-Fueled Vision For Atlanta Rap
April 7, 2020
Zaia is conveying complex ideas in infectious refrains and melodies.
Sycco Is an Infectious Dose of Sonic Sunshine
April 3, 2020
Sycco is pulling us out of this springtime-sadness, let her do the same for you.
X Lovers Is a Shared Childhood Dream for World Domination
June 26, 2019
X Lovers is aiming to carve out a place in music that did not exist before them.
![Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Earthgang-Phoelix-Ones-To-Watch.jpg)
Meet Smino's Dynamic Opening Acts: EARTHGANG and Phoelix [NEW ARTIST DISCOVERY]
February 11, 2019
EARTHGANG and Phoelix have different styles, but both acts's witty lyrics and electrifying rap beats will impress audiences across the country.
![Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/verzache-ones-to-watch.jpg)
Toronto's Verzache Shows Unwavering Promise in Anti-Genre 'Thought Pool' [NEW ARTIST DISCOVERY]
January 14, 2019
'Thought Pool' is the formative chapter of Verzache's ascension into his potential; check out the entire project here.
Iglooghost Adds to His Fantastically Haunting World With "Amu"
April 21, 2020
Iglooghost blends reality and fiction, creating entire worlds of his own making.
Debbii Dawson Pens a Resounding First Chapter With 'Learning'
July 24, 2023
Dawson’s 'Learning' is folk-pop at its finest.
![Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-ones-to-watch-3.jpg)
Indie-Pop Duo joan Are Set to Support The Aces Tour & Take 2019 by Storm [NEW ARTIST DISCOVERY]
February 6, 2019
One might hear the name and picture a young blonde country singer, but indie pop duo joan is far more complex.
Meet gigi, the Transfixing Singer-Songwriter Penning Shared Memories
March 10, 2023
“'Sally' is the name you can’t say to anyone but yourself because it's been so long."
![REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reason-ones-to-watch-3.jpeg)
REASON Is Penning a Rich Lyrical Chapter in West Coast Rap [NEW ARTIST DISCOVERY]
January 9, 2019
Continued proof as to why South Los Angeles has remained a breeding ground for some of the best names in the rap game.
juju<3 Follows the Success of His Breakout Hit With the Infectious "Girls Like You"
March 12, 2024
“Girls Like You” maintains the youthful, bright sound listeners have come to love but dives deeper into the artist’s charm.
Meet Lava La Rue, the Genre-Eschewing Multi-Hyphenate With an Interdimensional Vision
April 4, 2023
Lava La Rue is encapsulated chaos, living as a statement piece and mixing genres like potions.