From the Site
keshi Grapples With the Cost of Fame on Stirring Debut Album 'GABRIEL'
March 28, 2022
"It's an album that I hope is candid, varied, and one you can come back to again and again."
![NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/not-the-main-characters-interview-lava_1648485953.png)
NOT THE MAIN CHARACTERS Are Serving Main Character Energy [Q&A]
March 28, 2022
From demanding to be buried in glitter and filler to detailing club penguin boyfriends, NOT THE MAIN CHARACTERS stay iconic.
Annika Bennett Weaves Together a Sonic "Universe" on New Single
March 28, 2022
Bennett is quickly making a strong case for 2022 being her year.
![ASTN Wants You to Know 'You're Almost There' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/astn-youre-almost-there-interview_1648228206.jpeg)
ASTN Wants You to Know 'You're Almost There' [Q&A]
March 25, 2022
"No matter how sideways your love life may seem, it's important to know that there's someone out there for you."
ROLE MODEL Lays It All on the Line With "neverletyougo"
March 25, 2022
"neverletyougo" places you front-and-center in a moment of unabashed intimacy.
Meet Ethel Cain, the Cult Artist Penning a New Sonic Testament
March 24, 2022
You would be forgiven for mistaking Cain as a transfixing cult leader.
Meet The Let Go, the Indie Pop Duo Capturing All Your Lingering Feelings
March 22, 2022
The Let Go is the perfect duo for anyone who has ever thought to themselves, "I wish I could <i>delete my feelings</i>."
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
BoyWithUke and blackbear's "IDGAF" Is a Perfectly Petty Anthem
March 18, 2022
Let "IDGAF" score the end of your next relationship, fling, situationship, you name it.
Sasha Alex Sloan Releases the Existential "WTF," Announces Sophomore Album
March 18, 2022
Sloan's new era is set to be her most "honest, non-hopeful" yet.
Dava Proves Herself with "ASOS"
July 17, 2020
Mesmerizing and trippy is the best way to describe Dava.
![Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lovelytheband-ones-to-watch-2.jpg)
Watch lovelytheband 'finding it hard [NOT] to smile' at the Internet's Best Memes
April 2, 2019
In support of their Ones To Watch - presented tour and debut album, we sat down with lovelytheband for a classic "you laugh, you lose" challenge.
Charlotte OC - "Better Off On My Own" | Live at Black Rabbit Rose
May 30, 2019
Charlotte OC is a one-woman force to behold.
![Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tumblr_90ff965510be1169df0a84f9de42a248_ba90a926_540_1568935757_1569011890.jpg)
Georgia Ku Gets Emotional in The Stripped Down "What Do I Do" Visual [PREMIERE]
September 19, 2019
"We wanted to really capture the emotion of the lyrics and melody both audibly and visually."
Lexi Jayde Wants Us to Love and Heal at Our Own Pace in "Bandages"
August 23, 2023
Jayde returns with a track that strays the line between heartbreak and the rush of new possibilities.
King Princess' "Cheap Queen" Has the Makings of 2019′s Pride Month Anthem
May 31, 2019
This is simply the beginning of King Princess' impact.
DWLLRS Premiere New Music Video for "We're All Just Falling And Flying"
January 14, 2021
DWLLRS' recent single "We're All Just Falling And Flying" is one of their best so far and it finally has an accompanying music video.
![Jake Wesley Rogers Finds Magic in the Mundane [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jake-wesley-rogers-interview_1642115224.jpg)
Jake Wesley Rogers Finds Magic in the Mundane [Q&A]
January 13, 2022
"You still have to eat after Elton John tells you he likes your music. You still have to pay your bills."
![Njomza - "Lonely Nights" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/njomza-live-ones-to-watch_1562621638.jpg)
Njomza - "Lonely Nights" [Live + Interview] | All Eyes On
July 8, 2019
Meet Njomza, Mac Miller protà¨gਠand pop's best-kept secret.
Take a Seat and Watch as Banoffee Blossoms
December 9, 2019
Finding fans in Charli XCX and King Princess, Banoffee's mutant pop sound is getting better with each and every release.