From the Site
Meet Self Esteem, the Perfectly Imperfect Pop Star of Tomorrow
February 15, 2022
Self Esteem is "writing what I would do if I wasn't told no."
Ryan Mack Reminds Us It's Okay to Be "Only Human"
February 15, 2022
"Everybody can fall down and everyone can make mistakes but we will get back up."
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
Clubhouse Sets Boundaries and Rebuilds on New Double Single Release
February 11, 2022
Clubhouse's latest goes straight for the heartstrings.
![Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kiana-v-heartbreak-on-me_1644604728.JPG)
Kiana V Crafts the Perfect Valentine's Day Vibe With "Heartbeat on Me" [Q&A]
February 11, 2022
"Heartbeat on Me" is an infectious, love-filled romp.
Claire Rosinkranz Breaks Free on "i h8 that i still feel bad for u"
February 11, 2022
Have you ever found yourself struggling to fully move on? This is the song for u.
We Can't Help But "Dance" to the New Jay Safari
February 11, 2022
"Dance" is the feel-good party track everyone needs to heat up the dancefloor.
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
![Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sophia-alexa-hit-and-run-interview_1644426779.jpeg)
Sophia Alexa's New Single Is a "Hit and Run" Straight to the Feelings [Q&A]
February 9, 2022
Only two songs into her career and Sophia has all the hallmarks of a seasoned pop veteran.
Tate McRae's "she's all i wanna be" Is All I Wanna Listen to
February 7, 2022
"she's all i wanna be" is a sadly relatable confession in the guise of a pop stunner.
![Blanks' "Never Have I Ever" Is an Infectious, Nostalgic Anthem [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/BLANKS-never-have-i-ever_1631204447.jpg)
Blanks' "Never Have I Ever" Is an Infectious, Nostalgic Anthem [Premiere]
September 9, 2021
As Blanks barrels forward with a reckless, charming abandon, it feels nigh impossible to resist his palpable euphoria.
BETWEEN FRIENDS Captures the Nostalgic Joy of Summer in “Smiley”
June 30, 2023
“Smiley” feels almost designed to put a smile on your face.
Clinton Kane Is Tired of Looking and Hurting For Love in "BITTERSWEET"
October 16, 2023
"It's sort of depressing because it's about giving up on looking for love. I've always been a romantic since I was a kid."
d4vd and Kali Uchis Pen a Breathtaking Love Letter in "Crashing"
March 4, 2025
"Crashing" is an outpouring of desire, an ode to the kind of connection that defies both time and sense.
New Friends Hit Their Mark With the Slow-Burning "Ricochet"
November 28, 2022
“Ricochet” is a high-energy crowd-pleaser.
Tate McRae Cements Her Global Pop Takeover With 'THINK LATER'
December 11, 2023
'THINK LATER' crystallizes a lifetime of personal transformation.
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ginette-claudette-ones-to-watch.jpg)
Ginette Claudette Is On To Something with Alluring "Slow Up" Video [PREMIERE]
February 13, 2019
"It's no secret a lot of my influence comes from '90s R&B."
![Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/girl-wilde-ones-to-watch.jpg)
Girl Wilde Unleashes Truth & Emotion in Bubblegum Grunge Anthems [NEW ARTIST DISCOVERY]
April 16, 2019
Girl Wilde has asserted herself as an anti-genre artist with inspiration from the pop-punk, grunge sounds of Alanis Morissette and Paramore.
![Paige Talks Process Behind Her 'Always Growing' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Paige_otw_1596755245.jpg)
Paige Talks Process Behind Her 'Always Growing' EP [Q&A]
August 6, 2020
Paige shares the background to her start in music and how she grew into song writing while staying true to herself.