From the Site
Korean Electronic Artist CIFIKA is in a Lane Entirely of Her Own!
July 20, 2025
Korean electronic artist CIFIKA is in a lane entirely her own, crafting immersive soundscapes that blend otherworldly vocals, bold production, and a deep sense of cultural identity.
![From Situationships to Opening For Olivia Rodrigo, Ruti Gives Us the Latest [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maybe_i_got_it_wrong_single_art-1752938826.jpg)
From Situationships to Opening For Olivia Rodrigo, Ruti Gives Us the Latest [Q&A]
July 19, 2025
Their recent single, "Maybe I Got It Wrong," is a dreamy genre-bending tune.
The Favors' "The Hudson" Is A Melancholic Homage to New York
July 18, 2025
The Favors, without question, continue to showcase their effervescent, narrative-rich sound with this second release.
Gatlin Teases Debut Album with Latest Single “Jesus Christ and Country Clubs”
July 17, 2025
Gatlin is continuing to reflect on her time growing up queer in the South in her latest single “Jesus Christ and Country Clubs.”
Dasha Writes an Ode to Her Younger Self in “Oh, Anna!”
July 17, 2025
Using her newfound confidence from success to find her sound, Dasha is consistently proving herself as a country singer-songwriter who’s undoubtedly one to watch.
Olivia Dean Embraces Change in “Lady Lady”
July 17, 2025
“Lady Lady,” the second single from Olivia Dean’s upcoming and highly anticipated sophomore album, The Art of Loving, is a graceful ode to feminine strength.
![From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1752687249.jpg)
From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]
July 16, 2025
Ever so curious about such a uniquely committed and complementary group, so early in their careers, we snuck the group into our nice executive conference room for a proper deep dive.
Chloe Star's EP Apt. 1101 Is A Battlecry of Alt-Pop Bravado
July 15, 2025
Apt. 1101 is a well-rounded sophomore EP, short and sweet – with enough range of what Star excels at, transcending genre norms by challenging what we expect a modern rocker to sound like and making it so much better.
![Embracing The Wrong Side of 25 with Grace Davies [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grace-davies-scaled_copy-1752542328.png)
Embracing The Wrong Side of 25 with Grace Davies [Q&A]
July 14, 2025
We sat down with this fiery singer for a deep dive on the album, good curry in London, and the beautiful aftermath of a mid-20s crisis.
ADÉLA Gives Herself Up to "DeathByDevotion," Announces Debut EP 'The Provocateur'
July 14, 2025
ADÉLA is positioning herself at the forefront of a new wave of hyper-personal pop storytellers.
![mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch-crop_1563389922.jpg)
mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]
July 17, 2019
With only two singles to their name, mmmonika is living, breathing evidence that "quality over quantity" still rings true.
Audrey MiKa's "Fake Heartbreak" Is Your Anti-Cuffing Season Anthem
October 31, 2019
"Being vulnerable isn't a bad thing, and 'Fake Heartbreak' is here to tell you that it's gonna be ok."
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-ones-to-watch-2_1564081675.png)
Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]
July 25, 2019
"'Right Now' is about those moments spent with someone that are so fleeting yet somehow feel eternal."
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Lauren Sanderson Proves 'Midwest Kids Can Make It Big'
January 14, 2020
'Midwest Kids Can Make It Big' is a nigh-perfect introduction into Lauren Sanderson the artist and person.
Thomas Headon and the Empathic Euphoria of 'The Greatest Hits'
March 30, 2020
<i>The Greatest Hits</i> very well may be the first of many to come for Headon.
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mokita-ones-to-watch-3.png)
Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]
April 12, 2019
Mokita captures the emotional dichotomy of heartbreak to wondrous effect.