From the Site
Korean Electronic Artist CIFIKA is in a Lane Entirely of Her Own!
July 20, 2025
Korean electronic artist CIFIKA is in a lane entirely her own, crafting immersive soundscapes that blend otherworldly vocals, bold production, and a deep sense of cultural identity.
![From Situationships to Opening For Olivia Rodrigo, Ruti Gives Us the Latest [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/maybe_i_got_it_wrong_single_art-1752938826.jpg)
From Situationships to Opening For Olivia Rodrigo, Ruti Gives Us the Latest [Q&A]
July 19, 2025
Their recent single, "Maybe I Got It Wrong," is a dreamy genre-bending tune.
The Favors' "The Hudson" Is A Melancholic Homage to New York
July 18, 2025
The Favors, without question, continue to showcase their effervescent, narrative-rich sound with this second release.
Gatlin Teases Debut Album with Latest Single “Jesus Christ and Country Clubs”
July 17, 2025
Gatlin is continuing to reflect on her time growing up queer in the South in her latest single “Jesus Christ and Country Clubs.”
Dasha Writes an Ode to Her Younger Self in “Oh, Anna!”
July 17, 2025
Using her newfound confidence from success to find her sound, Dasha is consistently proving herself as a country singer-songwriter who’s undoubtedly one to watch.
Olivia Dean Embraces Change in “Lady Lady”
July 17, 2025
“Lady Lady,” the second single from Olivia Dean’s upcoming and highly anticipated sophomore album, The Art of Loving, is a graceful ode to feminine strength.
![From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed-1752687249.jpg)
From Opera to the Core of Classic Rock, The Sophs Embody the Next Great Band [Q&A]
July 16, 2025
Ever so curious about such a uniquely committed and complementary group, so early in their careers, we snuck the group into our nice executive conference room for a proper deep dive.
Chloe Star's EP Apt. 1101 Is A Battlecry of Alt-Pop Bravado
July 15, 2025
Apt. 1101 is a well-rounded sophomore EP, short and sweet – with enough range of what Star excels at, transcending genre norms by challenging what we expect a modern rocker to sound like and making it so much better.
![Embracing The Wrong Side of 25 with Grace Davies [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/grace-davies-scaled_copy-1752542328.png)
Embracing The Wrong Side of 25 with Grace Davies [Q&A]
July 14, 2025
We sat down with this fiery singer for a deep dive on the album, good curry in London, and the beautiful aftermath of a mid-20s crisis.
ADÉLA Gives Herself Up to "DeathByDevotion," Announces Debut EP 'The Provocateur'
July 14, 2025
ADÉLA is positioning herself at the forefront of a new wave of hyper-personal pop storytellers.
![Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Hers-Ones-To-Watch 2.jpeg)
Alt-Pop Duo Her's Discusses Tourist Stops and Quirky Backstage Moments on US Tour [Q&A]
March 19, 2019
Her's left-of-center tunes are attracting listeners around the world.
![Harrison Brome Reunites with Pomo for Funky Slow-Burner, "No More Love Songs" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harrison-brome-ones-to-watch.jpg)
Harrison Brome Reunites with Pomo for Funky Slow-Burner, "No More Love Songs" [PREMIERE]
March 21, 2019
The title for his highly-anticipated EP, the track transports us to the Canadian artist's sensual world of futuristic funk.
Ashe's "In Disguise" Is the Very Definition of Timeless Songwriting
June 21, 2019
Watch the video for "In Disguise" and hear it live on Ashe's Ones To Watch - presented tour this fall!
RUEL Puts a Magnifying Glass to Stan Culture in "Face to Face"
August 12, 2019
Beneath the track's lush, R&B-hued instrumentation, the singer messages his current pop star obsession on social media while running around Paris before her show.
Addison Rae Embraces Her Pop Star Persona in Lost and Found 'AR' EP
August 18, 2023
The social media star can finally add verified pop star to her ever-growing résumé.
keshi Aims to Get People Moving With "Say," Announces Sophomore Album 'Requiem'
July 17, 2024
“Say” is a lightweight love ballad that elicits a full-body groove.
Conan Gray Takes Flight in 'Kid Krow'
March 20, 2020
Gray is here to make his mark on the world of pop music.
![Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-interview-let-u-go-1656341256.jpeg)
Peach Tree Rascals Is Introducing the World to Rascal Pop [Q&A]
June 24, 2022
The collective is looking to reshape pop in their own kaleidoscopic image.
hemlocke springs Navigates the Reality of Human Connection in "enknee1"
August 28, 2023
"enknee1" is a delicate outcry straight from springs' open heart.
![Rence Offers Hope to Struggling Musicians in "Ways To Go" Video
[PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rence-ones-to-watch.jpeg)
Rence Offers Hope to Struggling Musicians in "Ways To Go" Video [PREMIERE + Q&A]
March 28, 2019
"To the artists who have to grind to keep their dreams alive: keep grinding and keep dreaming. "