From the Site
Artemas Pushes Pop Boundaries on "High 4 U"
December 14, 2020
It's clear that Oxford's Artemas is destined for stardom.
Neila Premieres Supernatural Music Video for "Fck Me Up"
December 14, 2020
Fresh off her 'What's Your Sign?' EP, South Florida artist Neila is back with an attention-grabbing visual for the stand out track "Fck Me Up."
FINKEL Finish off the Year With the Quirky 'Sick 2020′
December 11, 2020
The artist duo FINKEL are two of the quirkiest rule-breakers in the music and art world that I know.
Gaff's Energetic "How It Goes" Is a New Direction for the Irish Artist
December 11, 2020
Ireland native Gaff has been merging pop, alternative, and Hip-Hop in new and innovative ways all throughout 2020.
Jeremy Zucker and Alexander 23's "Nothing's the same" Is the Soft-spoken Soundtrack to These Endless Days
December 11, 2020
Intentional or not, "Nothing's the same" captures the abnormality of our new collective normal.
Elroy Disregards Boundaries on His Highly Catchy Single "PARASITE"
December 8, 2020
Pennsylvania native Elroy embodies the sounds and ideas of Hyperpop but does it on his own terms.
Imugi (Live) & Quickfire Questions | All Eyes On
December 7, 2020
Watch Imugi 이무기 perform at our very first All Eyes on Showcase in New Zealand
Mia Gladstone's Vibrant 'CYCLE/S' EP Serves Both Ear Candy and Food For Thought
December 7, 2020
When we think of something cyclical, monotony might come to mind; however, Mia Gladstone's CYCLE/S is anything but.
100 gecs Redefine Holiday Cheer With "sympathy 4 the grinch"
December 7, 2020
"sympathy 4 the grinch" is a hyperpop injection to the holiday canon.
DWLLRS Embrace Sunny Optimism on "We're All Just Falling and Flying"
December 4, 2020
San Clemente pop duo DWLLRS take influence from surf rock, alternative hip-hop, and pop, but join these sounds together to make something uniquely themselves.
Meet Willow Kayne, the Unapologetic Gen Z Artist Rewriting the Rules
April 19, 2022
The UK rising star makes pop that is brash, infectious, and wholly true to herself.
SG Lewis and Clairo's New Collaboration Is Anything but a "Throwaway"
March 15, 2019
For all of us who simply could not get enough of SG Lewis and Clairo after their original collaboration.
![Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emotional-oranges-ones-to-watch-2.jpeg)
Emotional Oranges, The Enigmatic Collective, Is Ripening Right Before Our Eyes [NEW ARTIST DISCOVERY]
March 27, 2019
Operating from a haze of orange mystic, the Los Angeles-based collective is winning over listeners with a groove-laced blend of pop and R&B.
Holly Humberstone Is in Full Bloom
May 12, 2020
If you are looking for a new artist to listen to through this strange time, look no further than the transcendent musings of Humberstone.
![Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/arizona-ones-to-watch-4.jpeg)
Ones To Watch Presents: A R I Z O N A's 'Find Someone' Tour [ANNOUNCEMENT]
March 4, 2019
Tickets for A R I Z O N A's 'Find Someone' tour will be available Friday, March 8, at 10:00 AM local time!
![YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yas-ones-to-watch_1576629680.jpg)
YAS Speaks to Her Younger Self in the Ethereal "caroline" [Premiere]
December 17, 2019
"Ultimately, this song is about trying to make peace with your inner child."
Lexi Jayde's "Newbury Park" Is a Hypnotic Ode to Heartbreak
March 12, 2021
This week, rising pop-star Lexi Jayde releases her first single of 2021, "Newbury Park."
Noah Floersch Paints a Portrait of Love and Longing With New Single "Loneliest Girl In The World"
June 21, 2024
"Loneliest Girl in the World" is a testament to Floersch's evolving sound and storytelling.
![Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/p_o_p_c_a_m_p_a_i_g_n_l_e_a_d_h_e_r_o_s_e_l_e_c_t_f_o_r_p_r-1754758129.jpg)
Lydia Night Breaks the Popstar Fourth Wall in Solo Debut “Parody of Pleasure” [Q&A]
August 9, 2025
We broke down the album with Lydia, chatting about organically embarking on her solo career, the playfulness of pop music, and how context really is everything.
![Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-lollapalooza_1628273800.jpeg)
Oston Pens Her Coming-of-Age Story on 'Am I Talking Too Much? [Q&A]
August 6, 2021
OSTON is no longer sitting at the kids' table.