From the Site
Sub Urban Has a Haunting Vision For Pop
March 13, 2020
"<i>Thrill Seeker</i> tells a story of adolescent imperfection from the perfectionist."
Watch Dizzy Fae's Quirky Clip For "Gut Talk"
March 13, 2020
Love comes in many shapes, sizes, and species. Watch Dizzy Fae's new video for "Gut Talk."
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
Tiffany Day: From "Hallelujah" to Pop Phenom
March 10, 2020
From going viral on YouTube to finding herself on Spotify's top playlists, Day is a Gen Z pop dream come true.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
Watch James Blake Cover Billie Eilish and FINNEAS' "when the party's over"
March 9, 2020
In case you needed another reason to stan.
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
Trevor Daniel Battles Lingering Melancholy in the Anthemic "Past Life"
March 6, 2020
Daniel has a unique gift for penning tracks that reach soaring highs while dealing with cataclysmic lows.
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
merci, mercy Holds Nothing Back in Her Debut Single "Fucked Myself Up"
March 6, 2020
"'Fucked Myself Up' is about dependence on alcohol, it gave me the confidence to be able to talk to people."
flowerovlove's 'A Mosh Pit in the Clouds' Is a Coming-of-Age Daydream Come True
November 14, 2022
It’s rare to see someone early in the discovery of themselves be so sure of their sound and truth.
Diamond Ray Leaves Us “Dizzy” With Her Debut Single
August 21, 2023
In her debut single, the Kentucky native offers up a perfectly curated blend of 2000’s and contemporary pop and R&B.
![Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/stay-over-happy_1587481184.JPG)
Stay Over's New Video Is a Reminder That It's Okay to Not Always Feel "Happy" [Premiere]
April 21, 2020
"Asking questions. Searching for answers. Trying to figure myself out. Accepting who I am and being okay with it."
Dae Zhen Has an Ominous Pop Rap Vision on "Smoke About It"
October 14, 2020
Los Angeles based singer, rapper, and producer Dae Zhen is here to stay.
Kristiane's "Better on Your Own" Is Heartfelt Songwriting at Its Best
July 2, 2021
"Better on Your Own" is an individual heart-to-heart that takes on an air of the universal.
ella jane Displays a Quiet, Breathtaking Vulnerability on "Thief"
July 9, 2021
With each new single, ella jane continues to balance complex storytelling with angelic vocals.
Get To Know Boox Kid in Five Minutes or Less
October 6, 2023
Debbii Dawson Crafts a Vintage Pop Earworm in "Walla Walla"
November 4, 2024
Dawson is truly the definition of One To Watch
DRAMA - "Hold On" | Live at Baà±o Flaco
October 2, 2019
DRAMA graced us with a self-empowerment anthem wrapped up in a wholly infectious range of sonics.
![Jimi Somewhere Dives Into an Angelic, Crisis of Faith on Latest Single "Jesus" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Jimi som otw_1600127576.jpg)
Jimi Somewhere Dives Into an Angelic, Crisis of Faith on Latest Single "Jesus" [Q&A]
September 14, 2020
We caught up with Jimi Somewhere for a quick Q&A about his new track's grandiose and "larger than life" feel and the inspiration he pulled from the Christian summer camps he attended growing up.