From the Site
Sub Urban Has a Haunting Vision For Pop
March 13, 2020
"<i>Thrill Seeker</i> tells a story of adolescent imperfection from the perfectionist."
Watch Dizzy Fae's Quirky Clip For "Gut Talk"
March 13, 2020
Love comes in many shapes, sizes, and species. Watch Dizzy Fae's new video for "Gut Talk."
![Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-effort-nomad-mixtape_1584115324.jpg)
Ayelle's "Effort" Is an Ode to Stepping Away From Social Media [Premiere]
March 13, 2020
"In today's social media climate, it's difficult to stay present sometimes and it's noticeable in all kinds of relationships."
Tiffany Day: From "Hallelujah" to Pop Phenom
March 10, 2020
From going viral on YouTube to finding herself on Spotify's top playlists, Day is a Gen Z pop dream come true.
![NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nombe-heels-video-chromatopia_1583874695.jpeg)
NoMBe Heads to the Desert For the Joy-Inducing "Heels" Video [Premiere]
March 10, 2020
NoMBe unveils the visual for the latest single from his highly-anticipated album.
Watch James Blake Cover Billie Eilish and FINNEAS' "when the party's over"
March 9, 2020
In case you needed another reason to stan.
D. Muà±oz Struggles Through a Troublesome Relationship in "Comfort" Video
March 9, 2020
D. Muà±oz' latest music video has us completely in our feels.
Trevor Daniel Battles Lingering Melancholy in the Anthemic "Past Life"
March 6, 2020
Daniel has a unique gift for penning tracks that reach soaring highs while dealing with cataclysmic lows.
LoveLeo's "ROSIE" Has Us Falling For the Future of Anti Pop
March 6, 2020
LoveLeo returns with the follow-up to his viral debut single.
merci, mercy Holds Nothing Back in Her Debut Single "Fucked Myself Up"
March 6, 2020
"'Fucked Myself Up' is about dependence on alcohol, it gave me the confidence to be able to talk to people."
Lyn Lapid Pens a Modern Day Situationship Story in 'to love in the 21st century'
June 23, 2023
Lapid lends her soft-spoken pop poise to a tale of what the search for love looks like for Gen Z.
PinkPantheress Remains the Princess of Gen Z Pop With "Mosquito"
September 29, 2023
"Mosquito" is a catastrophic love song masked by a bubblegum pop blanket.
10 Questions With Cameron Philip
May 20, 2022
Celebrate the release of Philip's latest single "Yellow" by getting to know the artist behind the craft.
![Singer-Songwriter Gavin Haley Seeks Reciprocated Love in Heartfelt "96″ [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/gavin-haley-ones-to-watch-2.jpeg)
Singer-Songwriter Gavin Haley Seeks Reciprocated Love in Heartfelt "96″ [PREMIERE]
April 25, 2019
"It's a feel good love song and you can really play it everywhere."
Abby Sage Walks Us Through Her Stunning Debut EP 'Fears of Yours & Mine,' Track By Track
November 12, 2021
Following the trajectory of a relationship from start to finish, <i>Fears of Yours & Mine</i> is a deeply emotional journey.
King Princess' "For My Friends" Is a Beautiful Portrait of Platonic Love
March 21, 2022
"For My Friends" signals a new chapter for the breakout artist.
Jump Straight Into SG Lewis' & Ruel's Fire with "Flames"
May 10, 2019
SG Lewis' electronic stylings + Ruel's steamy vocals = "Flames"
![Baker Grace's 'Girl, I Know' EP Proves That She Is Ready to Conquer the Pop World [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/baker-grace-ones-to-watch-9_1558377269.jpg)
Baker Grace's 'Girl, I Know' EP Proves That She Is Ready to Conquer the Pop World [Q&A]
May 20, 2019
"I would describe my sound as 'an escape into your truth.'"
![Milq's "Summer Again" Transports You Directly to the 80′s [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/milq-otw_1591052389.jpg)
Milq's "Summer Again" Transports You Directly to the 80′s [Premiere]
June 1, 2020
"Summer Again" is a song straight out of an 80's summer romance film.
![Rosie Darling Enters Her ‘Golden Age’ With New EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rosie-darling-golden-age-1660320051.jpg)
Rosie Darling Enters Her ‘Golden Age’ With New EP [Q&A]
August 12, 2022
Darling's sophomore effort keeps her emotions at the forefront as she navigates the isolation of a two-year pandemic.