From the Site
![Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ruuth-all-my-friends_1583516052.jpg)
Ruuth Puts the Fakes on Blast in "All My Friends" [Premiere]
March 6, 2020
Ruuth's latest single is an ominous trip down the rabbit hole.
Almondmilkhunni's "Henni Heartbreak" Will Get You in and Through Your Feels
March 5, 2020
Get familiar with the college dropout triple-threat with an undeniable talent for nostalgic pop-R&B.
![zack villere Is Creating a World All His Own [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/zack-villere-ones-to-watch-2_1583435690.jpg)
zack villere Is Creating a World All His Own [Q&A]
March 5, 2020
villere on chapped lips, nostalgic childhood cartoons, and transcending genre classifications.
Hojean's "Over 85" Is an Effortless Joyride
March 4, 2020
There's simply no limit when it comes to Hojean.
The Aces Return With "Daydream," a Euphoric Love Note
March 4, 2020
"We want our fans to feel submerged in this music and walk away feeling closer to us than ever."
Surfaces Prescribe a Dose of Hope and Euphoric Bliss in 'Horizons'
March 2, 2020
Surfaces' music arrives as the encapsulation of carefree summer days.
Sky McCreery Is Back With a Diary Entry From a Broken Heart
March 2, 2020
McCreery has a unique gift for showing the emptiness and longing of West Coast relationships.
Max Leone Reminds Us Life Is Too Short to Be "Cautious"
February 27, 2020
"Cautious" is very much a "cautionary tale."
![HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/harloe-ones-to-watch_1582822208.jpg)
HARLOE Strips "Crush On You" to Its Core in Gorgeous Acoustic Rendition [Premiere]
February 27, 2020
"'Crush On You' is meant to tell the story of what happens when love evolves and changes and you let it go."
Noah Cunane's "Medicine" Music Video Hits Different
February 25, 2020
Cunane's new music video is as relatable as it is sympathetic.
Delaney Bailey's '(i would have followed you)' Is a Reminder of Just How Alive You Really Are
January 4, 2023
'(i would have followed you)' is a hauntingly breathtaking project that effortlessly and efficaciously tugs at the heartstrings.
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
Doechii Gifts Us With Every Possible Version of "What It Is"
March 17, 2023
It’s not often that an artist comes out the gate so willing to be experimental.
Alessia Cara Brings a Heavenly Air to Alec Benjamin's Breakout Hit, "Let Me Down Slowly"
January 8, 2019
The story of Alec Benjamin is an underdog tale nearly too good to be true.
![Feng Suave Flaunts Effortlessly Psychedelic Soul in "Venus Flytrap" Video [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/feng-suave-ones-to-watch-4.jpg)
Feng Suave Flaunts Effortlessly Psychedelic Soul in "Venus Flytrap" Video [PREMIERE + Q&A]
February 1, 2019
"It is our first ever music video, so it's the first chance for people to get a peak behind the curtain of our creativity in terms of a visual."
glaive and ericdoa Continue to Break the Mold on 'then I'll be happy'
October 7, 2021
On their joint project glaive and ericdoa cement their place not just in the world of hyperpop but music at large.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Ashe Captures the Multiplicity of Life in "Cold in California"
July 19, 2019
"Nothing is ever one-sided or perfect or right all the time."
Laufey's 'Bewitched' Is an Enchanting, Generation-Spanning Triumph
September 11, 2023
The breakout jazz-pop star delivers her most breathtaking body of work yet.