From the Site
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
![NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noa-motions-ones-to-watch_1582219537.jpg)
NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]
February 20, 2020
NOA connects with her listeners in a way that is both relatable and distinct.
REI AMI Finds Herself Uninhibited in "RUNAWAY"
February 19, 2020
"RUNAWAY" could very well score any horror flick or uninhibited night out.
![joan Is Drawing Inspiration From the Past to Create a Uniquely Modern Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-interview-ones-to-watch-2_1582052144.jpeg)
joan Is Drawing Inspiration From the Past to Create a Uniquely Modern Sound [Q&A]
February 18, 2020
joan should have scored <i>13 Going On 30</i>.
Lennon Stella's "Golf On TV" Is a Call to Let Go of Toxic Love
February 17, 2020
No lies, no games, no toxicity.
Stephanie Poetri's 'Do You Love Me' Will Have You Ditching the Slow Love Songs
February 14, 2020
For anyone who wants to spend this Valentine's dancing the day away.
Yeek Releases "Only In The West" Video, Heads East
February 14, 2020
Yeek is saying goodbye to the city of angels.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Trousdale Releases Soulful Lead Single “Growing Pains”
January 27, 2025
In “Growing Pains” and throughout their discography, Trousdale holds femininity and fun close.
Kamal. Turns Life's Everyday Trouble Into Stirring Pop-R&B in 'so here you are, drowning'
March 21, 2023
'so here you are, drowning' does everything it's meant to and more.
Maisie Peters Casts a Chart-Topping Spell Over Us in 'The Good Witch'
June 28, 2023
"This is my heart and soul, my blood on the page, the collection of stories that I've managed to capture in the past year. A true chronicle of my life in recent history."
Alexandra Starr Is Her Most Unapologetic Self in Cheeky Single "Freakalicious"
April 29, 2025
"'Freakalicious' is just you being that girl, confident, sexy, fierce, walking in a room and just being that bitch."
poptropicaslutz! Reignite a Y2K-Era Love Affair in "Lovers In Arms"
April 22, 2024
Drawing from Y2K pop stardom, indie sleaze, pop-punk, and Soundcloud's rap era, poptropicaslutz! is a tour de force.
Gracie Abrams’ “Risk” Is Chaotic Indie-Pop Perfection For the Delulu Girlies
May 3, 2024
If you have ever had a crush on literally anyone ever, then “Risk” is for you.
Carter Vail Gives His Ex Their Just Desserts On Latest Single, "Baked Alaska"
November 16, 2024
“Baked Alaska,” further cements his reputation as an innovative and whimsical talent to watch in the pop world.
Alex Porat Delivers the Anti-Indie Boy Anthem We've Been Waiting for In "Face Like Yours"
February 28, 2025
Leave a little room next to your Sabrina Carpenter altar, we’ve got another pop icon for you to worship.
Love You Later Takes a Long Look 'From The Window Seat' at Her Past and Promising Future
May 8, 2023
'From The Window Seat' is a project for anyone who questions life and is worried about the future.
Debbii Dawson Conjures an Image of Beautiful Escapism in "Turn The TV On"
May 28, 2024
"The true meaning of this song lies in what is unsaid.”