From the Site
Oliver Malcolm Makes a Grand Entrance With Debut Single "Switched Up"
February 20, 2020
Malcolm launches himself into the fray with a magnetically dark energy and spastic, frustrated vigor.
![NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/noa-motions-ones-to-watch_1582219537.jpg)
NOA Is Going Through the "Motions" of a Nasty Breakup [Premiere]
February 20, 2020
NOA connects with her listeners in a way that is both relatable and distinct.
REI AMI Finds Herself Uninhibited in "RUNAWAY"
February 19, 2020
"RUNAWAY" could very well score any horror flick or uninhibited night out.
![joan Is Drawing Inspiration From the Past to Create a Uniquely Modern Sound [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/joan-interview-ones-to-watch-2_1582052144.jpeg)
joan Is Drawing Inspiration From the Past to Create a Uniquely Modern Sound [Q&A]
February 18, 2020
joan should have scored <i>13 Going On 30</i>.
Lennon Stella's "Golf On TV" Is a Call to Let Go of Toxic Love
February 17, 2020
No lies, no games, no toxicity.
Stephanie Poetri's 'Do You Love Me' Will Have You Ditching the Slow Love Songs
February 14, 2020
For anyone who wants to spend this Valentine's dancing the day away.
Yeek Releases "Only In The West" Video, Heads East
February 14, 2020
Yeek is saying goodbye to the city of angels.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
Yoshi Flower Yearns for Only One Thing in "7 Days" Video
February 13, 2020
The all-consuming nature of love clearly its hold over Yoshi Flower.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Delaney Bailey's '(i would have followed you)' Is a Reminder of Just How Alive You Really Are
January 4, 2023
'(i would have followed you)' is a hauntingly breathtaking project that effortlessly and efficaciously tugs at the heartstrings.
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
![Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/coin-ones-to-watch_1565898814.jpg)
Catching Up with COIN: One of Indie-Pop's Greatest Blessings [Q&A]
August 15, 2019
From the get go, COIN has been a beloved project that never sought fame or fortune, but rather music lovers who could resonate with their thoughtful lyricism and optimistic instrumentals.
Doechii Gifts Us With Every Possible Version of "What It Is"
March 17, 2023
It’s not often that an artist comes out the gate so willing to be experimental.
Alessia Cara Brings a Heavenly Air to Alec Benjamin's Breakout Hit, "Let Me Down Slowly"
January 8, 2019
The story of Alec Benjamin is an underdog tale nearly too good to be true.
![Feng Suave Flaunts Effortlessly Psychedelic Soul in "Venus Flytrap" Video [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/feng-suave-ones-to-watch-4.jpg)
Feng Suave Flaunts Effortlessly Psychedelic Soul in "Venus Flytrap" Video [PREMIERE + Q&A]
February 1, 2019
"It is our first ever music video, so it's the first chance for people to get a peak behind the curtain of our creativity in terms of a visual."
glaive and ericdoa Continue to Break the Mold on 'then I'll be happy'
October 7, 2021
On their joint project glaive and ericdoa cement their place not just in the world of hyperpop but music at large.
Alexander 23's "I Hate You So Much" Is a Portrait of Ominous Pop Perfection
February 12, 2020
"'I Hate You So Much' is about being emotionally haunted by someone you desperately want to despise."
Ashe Captures the Multiplicity of Life in "Cold in California"
July 19, 2019
"Nothing is ever one-sided or perfect or right all the time."
Laufey's 'Bewitched' Is an Enchanting, Generation-Spanning Triumph
September 11, 2023
The breakout jazz-pop star delivers her most breathtaking body of work yet.