From the Site
![Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dae-zhen-ones-to-watch_1572279102.jpeg)
Dae Zhen Rejects Music Industry Toxicity in "Leave Me Be" [PREMIERE]
October 28, 2019
"This song is a reminder to myself of who I do this for: myself."
![Future Generations on Childhood Nostalgia, Self-Doubt, and "Just Pretend" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Future-Generations-ones-to-watch_1572024899.jpg)
Future Generations on Childhood Nostalgia, Self-Doubt, and "Just Pretend" [Q&A]
October 25, 2019
"Those moments of doubt for us can really only be quelled by doing what we love."
![Spencer Barnett's "Waste My Time" Is for Anyone Tired of Mind Games [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/spencer-barnett-ones-to-watch_1572543616.jpg)
Spencer Barnett's "Waste My Time" Is for Anyone Tired of Mind Games [PREMIERE + Q&A]
October 25, 2019
"They generally are the worst and a huge waste of time." Agreed.
Gracie Abrams' "Mean It" Is a Heartbreaking Debut
October 24, 2019
It's pure, sentimental, and undeniably beautiful.
![Rainsford Is Unafraid to Pour Her Heart Out [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/RAINSFORD-ones-to-watch_1571920020.jpg)
Rainsford Is Unafraid to Pour Her Heart Out [Q&A]
October 24, 2019
For Rainsford, writing music is simply part of the human experience.
Plested's "The Least That I Could Do" Video Will Have You Calling Home
October 23, 2019
Plested has a gift for crafting songs designed to make you shed a tear.
Rex Orange County's "Face To Face" May Be His Most Exciting and Personal Single Yet
October 23, 2019
"THIS SONG IS ABOUT BEING AWAY FROM HOME, FEELING TRAPPED IN AN UNDESIRABLE SITUATION & FINDING IT DIFFICULT TO TRUST PEOPLE."
![Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/nolie-ones-to-watch_1571851760.jpg)
Nolie's Lighthearted Style in "Come Over" Is Infectious [PREMIERE]
October 23, 2019
Ride down PCH with Nolie in the 360-degree video for "Come Over."
![Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/hello-forever-ones-to-watch_1571848251.JPG)
Hello Forever Spreads Joy and Splatters Paint in "Anywhere Is Everywhere" Video [PREMIERE]
October 23, 2019
Hello Forever's sole mission is to spread joy through music, and it is safe to say they are doing a mighty fine job.
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Addison Rae Escapes Into a Dream in “Headphones On”
April 19, 2025
“Headphones On” is a complete sonic and visual feat.
![Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bela pierce_1611262353.jpg)
Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]
January 21, 2021
Bela Pierce's brand new single "Nordstrom" is a story about falling in love with somebody you don't know yet.
flowerovlove Casts Us Under Love's All-Consuming Spell in 'ache in my tooth'
October 17, 2024
'ache in my tooth' bows to the cheeky roots of unhinged desire.
![Syd Taylor Talks Finding Herself Through Her Debut Album and Labor of Love, After the Fact [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/syd_taylor,_general2-_zhenya_minaeva-1750877869.jpg)
Syd Taylor Talks Finding Herself Through Her Debut Album and Labor of Love, After the Fact [Q&A]
June 25, 2025
We were lucky enough to chat with Syd about her album, her journey since going solo, and how she used her music as a method of self-discovery.
myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre
December 28, 2020
myKEL's latest track "DCMBR" is a climactic building track that transitions from a stripped back guitar driven ballad to a pulsing electronic instrumental.
FLO Taps Missy Elliott For the Collab of Our Wildest Dreams in "Fly Girl"
March 27, 2023
It’s time for a new girl group to take the world stage.
BETWEEN FRIENDS Return to Their DIY Roots in the Technicolor 'garage sale'
April 17, 2024
The duo's short but sweet EP calls back to their DIY roots with a noted maturity.
![Rising Pop Icon Rose Gray Makes Her US Debut and Teases “Louder, Please” Deluxe [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4_i8_a6411@sandrajamphoto_copy-1749591348.jpg)
Rising Pop Icon Rose Gray Makes Her US Debut and Teases “Louder, Please” Deluxe [Q&A]
June 10, 2025
We chatted with the rising star about her American debut at Pride before her set, which attracted a crowd of excited festival-goers prepared to get “Wet & Wild” and dance the day away.
Kevin George Teams Up With Johan Lenox For the Spirited "All in My Head"
July 16, 2021
"All in My Head" moves forward with inimitable, effortless pacing.
Aidan Bissett Delivers an Impassioned Earworm in "Sick"
July 24, 2023
"Sick" walks the thematic tightrope of sweaty, underground NY club and radio-ready indie pop anthem.