From the Site
![flor Presents a Stunning Visual for "White Noise" Amidst OTW-Presented Tour [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/flor-ones-to-watch-smaller_1568398275.jpg)
flor Presents a Stunning Visual for "White Noise" Amidst OTW-Presented Tour [PREMIERE]
September 13, 2019
Alternative pop darlings flor have just unveiled a music video for the melodic first track from their sophomore album, 'ley lines.'
![Carly Paige Closes Out the Summer with Her Cinematic "summer of nineteen" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/carly-paige-ones-to-watch-thumbnail_1568318000_1568319670.jpg)
Carly Paige Closes Out the Summer with Her Cinematic "summer of nineteen" [PREMIERE]
September 12, 2019
"summer of nineteen" tells a charming story that makes us all reflect on noteworthy moments in our lives.
![Grunge Princess WRENN Lets Her Star Power Shine on "Psychosexual" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wrenn-ones-to-watch_1568315647.png)
Grunge Princess WRENN Lets Her Star Power Shine on "Psychosexual" [PREMIERE]
September 12, 2019
The singer-songwriter, who notes The Cranberries, The Cure, and Mazzy Star as her inspirations, creates music that has been described as "angry in the best way."
Joji and Don Krez Close Out the Summer in "Breathe"
September 12, 2019
"I wanted my fans to have a song before the summer ended - one that is fun and free."
![Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Amilli two_1568244126.jpg)
Amilli's Soulful Voice Soothes in Suspenseful "Die for You" Visual [PREMIERE]
September 11, 2019
A sort of crime drama scored by a smooth love song is surely a thrilling twist.
Ashe - "Cold in California" (feat. Gavin Haley) | Live at Baà±o Flaco
September 11, 2019
The LA-based singer-songwriter, who is currently in the midst of her first headlining tour, balances modern pop with vintage-sounding vocals to beautiful effect.
![Get a Taste of Heartbreak in LA with Riah's Dreamy 'Heartbreak Magic' EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/riah-ones-to-watch_1568140679.jpg)
Get a Taste of Heartbreak in LA with Riah's Dreamy 'Heartbreak Magic' EP [Q&A]
September 10, 2019
"At the end of the day, that's what anyone wants. To be connected, understood, and loved by other people."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
BIIANCO Shares Electronic Wave "Rice Crispies," Second Single from Debut EP
September 6, 2019
Vibrant and thriving, queer artist BIIANCO is back with another popping anthem just months after her debut.
flor Pulls off an Exhilarating Balancing Act in 'ley lines' Album
September 6, 2019
Be sure to catch flor performing their new album and plenty of fan favorites on their Ones To Watch - presented tour this fall!
Addison Rae Escapes Into a Dream in “Headphones On”
April 19, 2025
“Headphones On” is a complete sonic and visual feat.
![Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bela pierce_1611262353.jpg)
Bela Pierce's Daydream Becomes a Reality on "Nordstrom" [Premiere]
January 21, 2021
Bela Pierce's brand new single "Nordstrom" is a story about falling in love with somebody you don't know yet.
flowerovlove Casts Us Under Love's All-Consuming Spell in 'ache in my tooth'
October 17, 2024
'ache in my tooth' bows to the cheeky roots of unhinged desire.
![Syd Taylor Talks Finding Herself Through Her Debut Album and Labor of Love, After the Fact [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/syd_taylor,_general2-_zhenya_minaeva-1750877869.jpg)
Syd Taylor Talks Finding Herself Through Her Debut Album and Labor of Love, After the Fact [Q&A]
June 25, 2025
We were lucky enough to chat with Syd about her album, her journey since going solo, and how she used her music as a method of self-discovery.
myKeL's "DCMBR"is Emotive, Innovative, and Unrestricted by Genre
December 28, 2020
myKEL's latest track "DCMBR" is a climactic building track that transitions from a stripped back guitar driven ballad to a pulsing electronic instrumental.
FLO Taps Missy Elliott For the Collab of Our Wildest Dreams in "Fly Girl"
March 27, 2023
It’s time for a new girl group to take the world stage.
BETWEEN FRIENDS Return to Their DIY Roots in the Technicolor 'garage sale'
April 17, 2024
The duo's short but sweet EP calls back to their DIY roots with a noted maturity.
![Rising Pop Icon Rose Gray Makes Her US Debut and Teases “Louder, Please” Deluxe [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/4_i8_a6411@sandrajamphoto_copy-1749591348.jpg)
Rising Pop Icon Rose Gray Makes Her US Debut and Teases “Louder, Please” Deluxe [Q&A]
June 10, 2025
We chatted with the rising star about her American debut at Pride before her set, which attracted a crowd of excited festival-goers prepared to get “Wet & Wild” and dance the day away.
Kevin George Teams Up With Johan Lenox For the Spirited "All in My Head"
July 16, 2021
"All in My Head" moves forward with inimitable, effortless pacing.
Aidan Bissett Delivers an Impassioned Earworm in "Sick"
July 24, 2023
"Sick" walks the thematic tightrope of sweaty, underground NY club and radio-ready indie pop anthem.