From the Site
![Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kwassa-ones-to-watch-2_1557962343.jpeg)
Brighten Up Your Life With kwassa's Cheerful Love Songs [NEW ARTIST DISCOVERY]
May 15, 2019
Sunny summer days are calling our names, and British pop icon kwassa is sure to be the soundtrack of those warm, shining hours.
Slayyyter's "Daddy AF" Is Unapologetic, Explicit, and a Hell of a Good Time
May 15, 2019
Rising pop personality Slayyyter has organically stirred up a frenzy amongst internet communities with a series of forward-thinking releases.
![Meet Ryan Beatty, the Triumphant Artist Born-Again [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ryan-beatty-ones-to-watch 2_1560373470.jpeg)
Meet Ryan Beatty, the Triumphant Artist Born-Again [NEW ARTIST DISCOVERY]
May 14, 2019
We are patiently awaiting more wistful tunes from this young visionary.
Jackson Guthy Resists Conformity with Uplifting Pop Rock Anthem, "Giants"
May 14, 2019
"It's about being okay with the person you truly are, instead of burying your emotions to make it easier on everybody else."
The Band CAMINO's Double-Release Sees Them at Their Best and Most Lovelorn
May 14, 2019
The Band CAMINO is signing to Elektra Records, going on a massive North American headlining tour, and have just dropped an anthemic double release.
Grace Carter Guards Herself In Impassioned "Don't Hurt Like It Used To"
May 13, 2019
Carter tells harrowing stories of overcoming an absentee father and her journey of moving on and growing from that experience.
LÉON Unveils Her Intimate Side in Stripped Back 'Live from the Village (Acoustic)'
May 13, 2019
Be sure to catch LàˆON at the remaining dates of her 'You and I' Tour, presented by Ones to Watch!
Elohim's 'Braindead' Is an Emotional Journey in Support of Mental Health Month
May 10, 2019
"'Braindead' is a look into the beautifully broken minds of humans that face the challenges and struggles of mental health issues"
Chase Atlantic Paints a Kaleidoscopic Picture of Lust and Love in "HER"
May 10, 2019
"Welcome to a whole new era."
Jump Straight Into SG Lewis' & Ruel's Fire with "Flames"
May 10, 2019
SG Lewis' electronic stylings + Ruel's steamy vocals = "Flames"
Magdalena Bay Explores Intrinsic Human Nature in Their Second Double-Release This Month
October 21, 2025
One of the leading innovators in pop music,“Human Happens” and “Paint Me A Picture” only strengthen Magdalena Bay's claim to fame.
![april june Releases Dreamy “afterparty” EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/20250727__l_m__april_june_00170__sony-1761251741.jpg)
april june Releases Dreamy “afterparty” EP [Q&A]
October 24, 2025
From drawing inspiration from film to exposing her most vulnerable thoughts, the 6 track collection evokes a visceral reaction from the very first moment.
![Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/dev-lemons-20250626_copy-1761409467.png)
Dev Lemons talks Debut Album SURFACE TENSION, Upcoming Tour, and Artificial Moon Theory [Q+A]
October 25, 2025
Dancing between alternative emo rock and pop, Dev explores heartache, anger, and confidence, all while being loud and unapologetic.
![Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/j_a_c_k_k_a_n_e_landscape_credit-_toni_howard-1761590259.jpg)
Jack Kane's Latest EP Is An ...Obvious... Hit [Q&A]
October 27, 2025
His latest EP, Obvious, dolls out a dose of heartache and anxious behaviors that meshes into a menagerie of pop goodness.
Storm Ford's Down Payment EP Is A Striking Analysis of Emotional Investments
October 29, 2025
Storm is on an exciting trajectory that also includes supporting R&B powerhouse Isaia Huron in New York City this past September.
Eli Is Pop's Next Stage Girl (of Our Dreams)
November 2, 2025
With co-signs from artists like Doechii, Lizzy McAlpine, and Meghan Trainor, Eli has been using TikTok as her own personal audition to be the next big pop star.
![BENEE's 'Ur An Angel I'm Just Particles' Is Existentialism in A Pop Package [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/album_release_press_photo4(_credit__jorge_rico)-1762568616.jpg)
BENEE's 'Ur An Angel I'm Just Particles' Is Existentialism in A Pop Package [Q&A]
November 7, 2025
The album is a fiery step into new sounds and perspective for the New Zealand-born, LA-based artist.
Annabelle Dinda Explores the Frustration of the Female Experience in "The Hand"
November 9, 2025
Skyrocketing to TikTok virality, "The Hand" has touched listeners worldwide.
![Getting to Know the Nine Lives of dacelynn [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/unnamed(1)-1765560733.jpg)
Getting to Know the Nine Lives of dacelynn [Q&A]
December 12, 2025
Unfurling their impending EP, nine lives, one introspective lullaby at a time, we seem to get to know the Texas-born, LA-based artist more and more like an old friend with each track.
Naomi Scott Is Hopelessly In Regret with "Sweet Nausea"
November 12, 2025
Building out an immersive, retro pop landscape from a high caliber lineup of singles, “Sweet Nausea” blows a sweet kiss to the ‘80s