From the Site
Anna Clendening - "Invisible" | Live From the Rooftop
May 8, 2019
Clendening's poetic, passionate, and purposeful approach to pop arrives as a welcomed breath of fresh air.
![Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/betcha-ones-to-watch.jpg)
Betcha Pairs Their Alternative Rock Banger With Vintage Vibes in "Lucy Lucy" Video [PREMIERE]
May 8, 2019
"A primary focus for making this video was to simply have a great time filming and to showcase a side of the band that people haven't seen before."
![Jacob Lee's Captivating Voice Is One of Australia's Best Kept Secrets [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/jacob-lee-ones-to-watch-2.jpg)
Jacob Lee's Captivating Voice Is One of Australia's Best Kept Secrets [NEW ARTIST DISCOVERY]
May 8, 2019
+ Catch Jacob Lee on his 'Conscience' tour this summer!
Electronic Pop Duo X Lovers Yearns For Love in "Colder When It Rains" Video
May 7, 2019
"It's not specifically about an ex, 'cause I never dated the girl. But it's about someone I just really deeply cared about and kinda fucked up the relationship with."
![Valentina - "Alive" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Valentina-live-ones-to-watch-2.jpeg)
Valentina - "Alive" [Live + Interview] | All Eyes On
May 7, 2019
Delving into her stunning debut EP and how Diddy telling her she would never make it in the music industry only ignited her fire to prove him wrong, this is Valentina at her most honest and raw.
Jeremy Zucker & Chelsea Cutler Reflect on Fluctuating Relationships in Melancholic 'brent' EP
May 6, 2019
"These songs kept us warm in the deep snow of December. We hope they can do the same for you."
Ren Plays Twisted "mind games" in the Form of Pop Perfection
May 6, 2019
"Lines like 'little bits of life flood in every time you smile' is my way of painting a picture for a listener and creating this world where I'm really in someone's head."
ROLE MODEL Opts for a Low-key Relationship in Earnest "minimal"
May 6, 2019
ROLE MODEL continues to be our favorite sad boy.
Minimalistic-Pop Duo Drinker Documents Life's Vices & Virtues in Debut, 'Fragments'
May 6, 2019
Inspired by the laidback reverbs of Bon Iver and James Blake, Drinker pens the most reflective of lyrics in their chilling tunes.
MorMor Grapples With Alienation in the Incandescent 'Some Place Else' EP
May 6, 2019
Calling to mind the revered soundscapes of '90s shoegaze and ultramodern iridescent R&B, the Toronto artist's radical approach to pop is nothing short of gripping.
Who Is Noa Kirel?
November 4, 2021
Meet Noa Kirel, the Israeli pop star looking to make a global splash.
flor Soundtracks a New Beginning in "little light one"
May 29, 2019
flor has a talent for exploring a range of emotions, and their latest single is no exception.
Frequent Ariana Grande Collaborators, Social House, Surprise Lolla Ahead of Debut EP
August 5, 2019
Though "boyfriend" is the first time Ariana Grande fans may have seen the name Social House, it's almost certainly not the first time they've heard artists' work.
Griff Clawson Is a Hopeless Romantic on "Chasing Highs"
December 1, 2020
Griff Clawson is the hopeless romantic and singer-songwriter behind the song, "Chasing Highs."
![Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/armors-ones-to-watch.jpg)
Alt-Pop Band Armors Embraces the Rain in "Human Touch" Video [PREMIERE]
February 14, 2019
Armors' first-ever music video was well worth the wait.
![Rodney Chrome Is the Black Queer Artist Carving His Own Path Forward [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rodney-chrome-interview-to-the-money-1654021219.jpg)
Rodney Chrome Is the Black Queer Artist Carving His Own Path Forward [Q&A]
May 31, 2022
"You gotta walk into a room and act like you own it."
![Anna Sofia Blissfully Navigates Stagnant Heartache on Bedroom-Pop "I Try" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/anna-sofia-ones-to-watch_1558634432.jpg)
Anna Sofia Blissfully Navigates Stagnant Heartache on Bedroom-Pop "I Try" [PREMIERE]
May 23, 2019
15-year old Sofia rapidly affirms herself as a new talent to watch - especially in the infancy of her music career.
![OSTON Serves A "Shrug" to the Vapid and Vain [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/OSTON-shrug_1587574982.jpg)
OSTON Serves A "Shrug" to the Vapid and Vain [Premiere]
April 22, 2020
"In the last year, I've learned that it's more fun being a dork than trying to fit in. Everyone is insecure!"
Ally Nicholas Shows Guts and Guile on "Warning Signs"
February 3, 2021
22-year-old Ally Nicholas is the new kid on the alt-pop block who possesses a remarkably seasoned sound for a newcomer.
Deb Never Explores the Human Condition on 'Where Have All the Flowers Gone?'
September 10, 2021
<i>Where Have All the Flowers Gone?</i> is one of the most human projects of the year.