From the Site
Who Is Salty?
April 3, 2025
With her signature blend of bold melodies and feel-good anthems, Salty is carving out her own space in pop music—one confidence-boosting song at a time.
![Kita Alexander Provides a Moment of Indulgent Pop Respite in "Press Pause" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/kita-alexander-press-pause-1743646719.jpg)
Kita Alexander Provides a Moment of Indulgent Pop Respite in "Press Pause" [Q&A]
April 3, 2025
"'Press Pause' is about the quiet power of being present for someone when their world feels like it’s falling apart."
Beach Bunny Wrestles with Self-Doubt in Lively New Single “Tunnel Vision”
April 2, 2025
Bouncing back with their energetic new single, Beach Bunny has made waves with “Tunnel Vision," the latest glimpse into their upcoming third album of the same name.
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Alejandro Aranda Returns With Acoustic Single “Meant to Be”
March 28, 2025
From dishwasher, to American Idol runner up, to releasing music under his previous name Scarypoolparty, Alejandro Aranda’s career has been a whirlwind journey.
Ella Vos Imagines a World for the Girls in her New Single “National Anthem”
March 28, 2025
The LA native’s extensive discography explores a range of taboo topics, from postpartum depression to divorce, and more.
Meet vera and Her Ethereal, Retrospective “wrong place, wrong timing”
March 28, 2025
“wrong place, wrong timing” is a bittersweet reflection on love and loss, with a gorgeous soundscape to set the scene
Gilanares Explores Self-Destruction On Stimulating Single "F33D TH3 B3AST"
March 26, 2025
"I want this song to encourage people to explore their own 'beast," explains Gilanares
Matt Maltese Yearns For Beloved On New Single "Pined For You My Whole Life"
March 25, 2025
Rooted in classic soul and Motown influences, the track channels grand, yearning emotion through lush instrumentation and Maltese's signature heartfelt lyricism.
Cameron Whitcomb Chats “Hundred Mile High”, American Idol, And Taking Accountability (Q+A)
March 25, 2025
One of Spotify’s Top Artists to Watch for 2025, Whitcomb is an artist who rejects the notion that his past will define him, and one looking to provide relief for those listening enduring their own trials and tribulations.
Isabel LaRosa Gives a Glimpse Into Her Debut Album 'Raven' With New Single “Cry For You”
March 24, 2025
"Cry For You" touches on a feeling a lot of people sadly know all too well.
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
![Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valencia-_grace-goodbye-interview-1653687021.jpg)
Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]
May 27, 2022
"I'm giving away parts of myself whenever I release a song."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.
Claire Rosinkranz Is Tired of Wasting Her Time in “i’m too pretty for this”
June 29, 2022
Is there anything more cathartic than a biting pop-punk song?
Harry Hudson and Jaden Smith Let Their Hearts Bleed in "Just Slide" Video
February 20, 2019
We are still as infatuated as ever by this otherworldly blend of brooding R&B and electro-pop aesthetics.
![Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch_1558030112.jpg)
Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]
May 16, 2019
LEISURE personifies three fundamental elements: groove, melody, and vibe.