From the Site
Sigrid's "Sight Of You" Is a Soaring Ode to Her Fans
February 28, 2019
This one is dedicated to all the Sigrid fans and stans alike.
![Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/morgan-saint-ones-to-watch-2.jpeg)
Morgan Saint Is the Left-of-Center Pop Star of Your Dreams [NEW ARTIST DISCOVERY]
February 28, 2019
If you have yet to familiarize yourself with the pop magic of Morgan Saint, you are doing your playlists a grave disservice.
![Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Dreamer-Boy-Ones-To-Watch-2.jpg)
Daydream and Dance to Dreamer Boy's Debut Album, 'Love, Nostalgia' [Q&A]
February 28, 2019
"It's the summer, it's nostalgic, it's romantic, it's warm and colorful."
![Conan Gray - "Generation Why" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/conan-gray-ones-to-watch.gif)
Conan Gray - "Generation Why" [Live + Interview] | All Eyes On
February 28, 2019
From YouTube to bedroom pop, Conan Gray is creating some of the best content out there.
6 Relatable Moments for Any Young Adult in Anna Clendening's 'Waves' EP
February 27, 2019
Anna Clendening is the very definition of relatable songwriting.
BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
![Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/drinker-ones-to-watch.jpg)
Minimalistic-Pop Duo Drinker Urges Us to Go on a "Holiday" [PREMIERE + Q&A]
February 27, 2019
"It's a song about the early steps of that transition. I think I was somewhere between denial and acceptance at the time this one came through."
Hatchie Questions Her Past Relationship in "Without A Blush" Video
February 27, 2019
Hatchie's first single from her forthcoming album is a promising window into Hatchie's compelling future.
Jordan Rakei Transports Us to a Dystopian Future in "Mind's Eye"
February 26, 2019
Rakei lends his impressive vocal and production talents to a tale of inescapable technological chaos.
Clairo's "Bubble Gum" and "Sis" Showcase the Early Promise of an Anti-Pop Star
February 25, 2019
Taken together, "Bubble Gum" and "Sis" are akin to a timeline of an artist finding their voice, a voice that would come to charm the world over.
JENNIE and Dominic Fike Find Themselves Caught in the Throes of a "Love Hangover"
February 4, 2025
We ship it.
![Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sheridan-reed-ones-to-watch.jpg)
Sheridan Reed's Love-Infused EP Strikes Us with Pure R&B 'Serendipity' [PREMIERE]
May 2, 2019
A charming new voice emerging from Austin, Texas, is blessing airwaves by way of Sheridan Reed's blissful soul pop melodies.
![Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fever-joy-ones-to-watch_1573762668.jpeg)
Fever Joy's 'Reflections' Is a Debut Rooted in Self-Love [Premiere]
November 14, 2019
"Music is one of the only things that allows us to see into other people's experiences from a distance and connect with them."
![Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Olivia Lunny Bedsheets otw_1603735910.jpg)
Olivia Lunny's "Bedsheets" Video Proves There's a Light at the End of the Tunnel [Premiere]
October 26, 2020
We're excited to premiere the official music video for "Bedsheets."
Maasho Squares Off With His Personal "SAD MACHINE"
April 10, 2021
"SAD MACHINE" is an anthem for party animals and wallflowers alike.
![OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/oston-sour-video_1631725278.jpeg)
OSTON Holds Up a Literal Mirror to Her Everyday Life in "Sour" Visual [Premiere]
September 15, 2021
The new visual for "Sour" sees Oston opening up about deep-rooted insecurities.
Kacey Musgraves' 'star-crossed' Is More Than a Break-Up Album
September 23, 2021
This is an album about heartbreak and loneliness, growth and change.
Sophia Alexa's “Hall Pass” Is a Pensive Reflection on Self-Sabotage
August 28, 2023
"I’ve always had this fear that when something is going too well, I’m just waiting for it to fall apart."
Reneé Rapp and Megan Thee Stallion Get a Little Mean in the Fabulous "Not My Fault"
December 15, 2023
The powerhouse duo caps off 2023 with an infectious pop-rap stunner.
Edwin Raphael Examines Indulgence and Anxiety on New EP 'Staring At Ceilings'
February 26, 2021
Montreal-via-Dubai artist Edwin Raphael returns with his newest EP, Staring at Ceilings.