From the Site
![Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Ivory-Layne-Ones-To-Watch-Thumbnail.jpg)
Ivory Layne Delivers Powerful Feminist Love Song with "Boy Loves Me" [PREMIERE]
February 12, 2019
Feminine strength and an inspiring vulnerability saturate the lyrics, acknowledging that a woman is no less independent in yearning for love.
![Yoke Lore - "Fake You" [Live + Interview] | All Eyes On](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoke-lore-live-ones-to-watch_1562627475.gif)
Yoke Lore - "Fake You" [Live + Interview] | All Eyes On
February 11, 2019
All Eyes On the one and only Ones To Watch and Taylor Swift - approved Yoke Lore.
Conan Gray Takes You to "The Other Side" with Sweet Bedroom Melodies
February 9, 2019
At only 19 years old, indie pop singer-songwriter Conan Gray has truly taken the Internet by storm.
Electro-pop Savant Blake Rose Wants to Get "Lost" in Post-Breakup Blues
February 8, 2019
Blake Rose might have just embarked on his musical journey, but he is well on his way to the top.
Take the Road Less Traveled with Mark Diamond's Synthy "Road"
February 8, 2019
The 25-year-old has been stockpiling radio-ready tracks for our impatient ears, and "Road" is the newest taste of this secret collection.
SOAK Finds Humor In Heartbreak with Dreamy Single, "Valentine Shmalentine"
February 8, 2019
"It's a dystopia that I've created in my brain: me on the inside, processed into a pretend location."
Damn Son, Where'd You Find These New Kim Petras, SOPHIE, and lil aaron Collabs
February 7, 2019
f there has ever been a pop pairing the world needed as much in 2019 as Kim Petras and SOPHIE, we have yet to hear it.
Anna of the North Reflects on Self-Love in "Leaning On Myself" Video
February 7, 2019
"I'm very grateful for where I am today. In the end, you only have yourself, you know, and I guess that's ok."
![Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/twin-xl-ones-to-watch.jpg)
Alt-Pop Trio TWIN XL Wants to Be "Friends" With You [PREMIERE]
February 7, 2019
"Friends" suggests that we may not be as ostracized as we think we are because most of us are experiencing similar feelings of loneliness.
![R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/shae-jacobs-ones-to-watch.jpg)
R&B-Pop Artist Shae Jacobs Obsesses Over A Girl He's "Not Supposed To" [PREMIERE]
February 6, 2019
"The director Cole and I wanted to make sure we captured the battle between logic and emotion from the guy's point of view..."
KATSEYE's "Internet Girl" Is a Self-Aware Viral Hit in the Making
January 8, 2026
"Internet Girl" captures the complexities of visibility in the digital age, wherein confidence and critique coexist within the same doomscroll.
Solya Announces Debut Album With Release Of New Single "Tell Me It's Over"
January 14, 2026
West Texas singer-songwriter phenom Solya is foreshadowing her reign, announcing the release of her debut album Queen of Texas, out March 6.
Feng Goes "Cali Crazy" in Nostalgic, Sun-Soaked Single
January 16, 2026
California has a history of inspiring some of the best songs, and it looks like Feng’s “Cali Crazy” is going to be joining that list.
Lexa Gates Sophomore Album, I Am, Is A Quiet Claiming of Space
January 17, 2026
Vulnerable without being fragile and confident without being guarded, I Am feels like Gates stepping closer to herself in real time.
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Holly Humberstone Befriends Her Ghosts in “To Love Somebody," the First Single from Upcoming Album, Cruel World
January 23, 2026
Bedroom pop fans around the world rejoice because the queen of moody melodies and heart-piercing lyrics is back.
The Man Behind the Mask: Red Leather on Sobriety, Vulnerability, and His Second Album, TAHOE
January 21, 2026
Western rock artist Red Leather is inviting fans on another immersive journey into his mind and artistry with his upcoming album, TAHOE, set for release on February 27, 2026.
![Adam Klobi Chases Nostalgia in Latest Single, "FICTION" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/adam__klobi_18-12-25-837-_edit-1769452305.jpg)
Adam Klobi Chases Nostalgia in Latest Single, "FICTION" [Q&A]
January 24, 2026
We sat down with Adam to hear the latest on his exciting year ahead, as well as comic book illustrators, songs that sound like they were played in your mom's garage, and Klobi's very own musical Cinderella story.
Newcomer Bee Bran Is Goes Through Growing Pains on New Single “To Feel Is To Be"
February 1, 2026
The dreamy, synth-pop track sees the UK singer-songwriter examine a relationship where she and her partner grapple with change.
Feng Is Living For Anything But a 9 to 5 in "J*b"
February 7, 2026
“J*b” is an ode to every person counting down the minutes until they’re free from the shackles of employment.
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Whitney Whitney Yearns For "A Man Written By A Woman" In New Country Infused Single
February 6, 2026
The song, a follow-up to 2025 single “Isabelle,” sees Whitney Whitney on the search for a different kind of guy — one she could create herself.