From the Site
Electro-Pop's Latest Cool-Girl Maz Will Intoxicate You on "Kiss Kiss Boom"
February 4, 2025
Marrying the attitude of Gen-Z pop with throwback femme powerhouse influences, Maz is one to watch.
JENNIE and Dominic Fike Find Themselves Caught in the Throes of a "Love Hangover"
February 4, 2025
We ship it.
Nessa Barrett Pens a Tender Love Letter in "LOVE LOOKS PRETTY ON YOU"
February 3, 2025
The single is like a valentine come to life.
Sophie Powers Strikes Like Lightning in "Goals"
February 3, 2025
Powers is stylish, talented, and fully aware that hard work pays off.
![Christian Sean Basks in the Pop Glory of 'Hallelujah Showers' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/christian-sean-interview-1738346522.jpeg)
Christian Sean Basks in the Pop Glory of 'Hallelujah Showers' [Q&A]
January 31, 2025
Rejuvenating, primordial, an existential explosion for your senses...
2hollis and nate sib Kick Off an Electrifying 2025 With "afraid"
January 30, 2025
2025 belongs to 2hollis.
Djo Takes Aim at a Fame-Obsessed World in "Basic Being Basic"
January 29, 2025
"It's kind of a shot fired to anyone who's trying to be of the moment."
Tate McRae Takes Us on an Entrancing Joyride in “Sports car”
January 29, 2025
“Sports car” is catchy, sultry, and oh-so-sexy.
Sienna Spiro Muses on the What Ifs in "BUTTERFLY EFFECT"
January 27, 2025
The stirring ballad arrives alongside the announcement of Spiro's debut EP,
Trousdale Releases Soulful Lead Single “Growing Pains”
January 27, 2025
In “Growing Pains” and throughout their discography, Trousdale holds femininity and fun close.
![Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/celine-del-carmen-purple_1636736518.jpeg)
Celine Del Carmen Makes a Royal Debut With "Purple" [Premiere]
November 12, 2021
"Purple" is a song about Celine owning her voice, choices, and settling into the best version of herself.
Dove Cameron Embraces Her Role as Femme Fatale on "Boyfriend"
February 14, 2022
Dove delivers a Valentine's Day anthem with a little bite.
![Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valencia-_grace-goodbye-interview-1653687021.jpg)
Meet Valencia Grace, the Authentic Rising Star Sharing Her Sonic Diary [Q&A]
May 27, 2022
"I'm giving away parts of myself whenever I release a song."
The "Divine" Ayoni Makes Her Stellar Debut with Island Instrumentals & Pop Melodies
September 6, 2019
She may only be 20 years old, but Ayoni is here to preach the truth about our underappreciated divinity.
![Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Imugi-714x396_1606958725.jpg)
Imugi Have a Knack for Honest Lyrics With Warm Vibes [Q&A]
November 16, 2020
Electronic duo Imugi makes the kind of music that's hard to condense into a neat little introductory sentence. We caught up with the pair ahead of their killer set at the very first Ones to Watch showcase to chat collaboration, the good kind of DMs, and the virtue of taking some time out once in a while.
Deaton Chris Anthony and BENEE Team Up For the Nostalgia-Inducing "Goodbuy My Old Life"
June 3, 2022
Deaton is on a mission to make bowling stylish again (and he sounds pretty good doing it).
Blu DeTiger Exudes an Infectious Confidence on "Blondes"
November 16, 2021
The new single from the bass playing machine arrives alongside her signing to Capitol Records.
Claire Rosinkranz Is Tired of Wasting Her Time in “i’m too pretty for this”
June 29, 2022
Is there anything more cathartic than a biting pop-punk song?
Harry Hudson and Jaden Smith Let Their Hearts Bleed in "Just Slide" Video
February 20, 2019
We are still as infatuated as ever by this otherworldly blend of brooding R&B and electro-pop aesthetics.
![Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/leisure-ones-to-watch_1558030112.jpg)
Join LEISURE in the Studio with the Groovy "On My Mind" Live Session [PREMIERE]
May 16, 2019
LEISURE personifies three fundamental elements: groove, melody, and vibe.