From the Site
“last night’s mascara” Is Griff’s Moment of Reckoning
November 13, 2024
Griff paints an innately human picture with the song's haunting and provocative sound.
Luna Luna Takes a Dance-Pop Approach to their Latin Roots in "Una Vez Más"
November 12, 2024
“Una Vez Más” combines Luna Luna’s familiar synth sound with the traditional drum and guacharaca sounds found in many cumbia songs.
mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Debbii Dawson Crafts a Vintage Pop Earworm in "Walla Walla"
November 4, 2024
Dawson is truly the definition of One To Watch
Bella Poarch Makes a Sweet Pop Statement With “Sweet Delusion”
November 4, 2024
“Sweet Delusion” explores the concept of a love overdose and the blurred effects of its fumes.
Cate Tomlinson Weaves a Dark Pop Tale of Fatal Attraction in "The Ring of Fire"
November 4, 2024
“The Ring of Fire” “explores the dangerous allure of giving yourself completely to someone or something, even when you know it might destroy you."
Samantha Gongol Emerges With a Brutally Honest Banger in “Flash in the Pan”
October 31, 2024
“Flash in the Pan” demonstrates self-awareness, natural magnetism, and raw power.
Ashe and Suki Waterhouse Dive Into Existential Psychedelia in “Pushing Daisies”
October 29, 2024
“Pushing Daisies” seamlessly traps listeners in a dream-like haze through an addictive yet melancholy melody.
![Spencer Sutherland Lives For "The Drama"... and A Good Cup of Coffee [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/__jjt1lz_n-1730158781.jpeg)
Spencer Sutherland Lives For "The Drama"... and A Good Cup of Coffee [Q&A]
October 29, 2024
Read on to hear his quests to write the next "Sugar" by Maroon 5, embody Elvis' stage presence, and find zen outside of music-making.
Addison Rae Transforms the Divine Feminine Into a Hit Record in "Aquamarine”
October 28, 2024
“Aquamarine” is an impressive follow-up to yet another viral moment for this social media star turned pop icon.
![Iris Lune Explores Animalism in the Dynamic "Chirp Chirp" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Iris-Lune-ones-to-watch-3.jpeg)
Iris Lune Explores Animalism in the Dynamic "Chirp Chirp" [PREMIERE]
March 22, 2019
iris Lune's avant-garde meditations are captivating.
Noah Cunane's "Medicine" Music Video Hits Different
February 25, 2020
Cunane's new music video is as relatable as it is sympathetic.
Charles on TV Bends Genres on Jazzy Single "Strongman"
February 2, 2021
New York singer and songwriter Charles on TV returns to us this week with "Strongman," a quirky and eclectic single that sees an unlikely combination of jazz, pop, and funk.
Boyish Navigate a Mental Breakdown in TÁR-Inspired Music Video
May 16, 2023
The song is an emotion-laden response to the duo's decision to move their lives across the country.
spiderblush Glides Through the Pain of Betrayal in "Big Deal"
February 23, 2024
"This is the song to sing along to when your heart feels broken before it was even full.”
AleXa's Single "sick" Is Like Avril Lavigne Meets K-Pop
March 12, 2024
If you want to see the blossom of Avril Lavigne pop-punk & full storm K-Pop, then AleXa’e new single is the mutation you need.
![Hannah Hausman Leaves a Toxic Relationship on "will i ever feel like this again?"[Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Hannah Hausman otw_1610046884.jpg)
Hannah Hausman Leaves a Toxic Relationship on "will i ever feel like this again?"[Premiere]
January 7, 2021
After losing her voice for an entire year due to a (pre-COVID) virus, indie pop artist Hannah Hausman is back and stronger than ever with the release of her latest single, "will i ever feel like this again?"
Clubhouse Sets Boundaries and Rebuilds on New Double Single Release
February 11, 2022
Clubhouse's latest goes straight for the heartstrings.
Arlo Parks and Phoebe Bridgers Come Together For the Effervescent "Pegasus"
May 15, 2023
Beyond a summer love anthem, Parks is setting the scene for her next artistic chapter.
Daniel Seavey Looks For the Light While 'Dancing In The Dark'
August 14, 2023
The former Why Don't We is lighting his own path forward.