From the Site
Meet ILLIT, the K-Pop Making Their Dreamlike Debut With 'SUPER REAL ME'
April 2, 2024
ILLIT takes a lighter approach to K-pop, blending lo-fi, dream pop, and lighter EDM influences to infectious effect.
Maude Latour Captures the Unbridled Joy of Friendship in "Too Slow"
April 1, 2024
Latour is a pop star in every sense of the word.
Lyn Lapid and Whethan's "Cruise Control" Is an Infectious Existential Crisis
March 29, 2024
Lapid and Whethan make for an unexpected but excellent sonic pairing.
Blusher Puts the Pedal to the Metal in the Heart-Racing "Accelerator"
March 28, 2024
"'Accelerator' feels like Blusher with the saturation turned up to 200%."
Kenya Grace's Debut EP 'The After Taste' Leaves a Colorful, Euphoric Impression
March 27, 2024
'The After Taste' gives you permission to embrace your sadness, rage, and freedom.
ROLE MODEL Marks a New Beginning With “Oh, Gemini”
March 25, 2024
Some might call “Oh, Gemini” the “breakup” song, but if anything, it speaks to a new era for the hopeless romantic.
girl in red and Sabrina Carpenter Are 2024's Alt-Pop Dream Team in "You Need Me Now?"
March 25, 2024
“You Need Me Now?” is proof that opposites attract.
Benson Boone's “Slow It Down” Highlights the Breakout Artist's Still Untapped Depths
March 25, 2024
With each new song, listeners learn a new side to Boone, both musically and personally.
Zoe Ko's "DIRT" Is Her Love Letter to New York's Grime and Sleaze
March 25, 2024
"When I moved to L.A., I missed all the grit and all the dirt back in NYC. I missed its rawness."
Bea And Her Business Takes Us Through the Rush of a Fleeting Crush in "WOW!"
March 25, 2024
"This song is definitely for the people who think they're super badass and cold-hearted, but deep down, they're absolute suckers for a bit of romance."
BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
BETWEEN FRIENDS and Teezo Touchdown Make For a Match Made in Heaven in "redlight"
May 5, 2023
A niche collab we never betted on yet is better than we ever could have imagined.
Zeph Shares Her Debut Album and Personal Diary With ‘character development’
June 20, 2023
The debut album from the rising star sees her unapologetic and more honest than ever.
![Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lxandra-ones-to-watch-crop_1565214969.png)
Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]
August 7, 2019
Lxandra is reaching for the stars, and already has the moon in her grasp.
Mark Diamond - "Steady" (Live) | All Eyes On
October 16, 2019
Diamond delivered a performance we will not be forgetting anytime soon.
100 gecs Redefine Holiday Cheer With "sympathy 4 the grinch"
December 7, 2020
"sympathy 4 the grinch" is a hyperpop injection to the holiday canon.
conner Drops the Defiant New Music Video for "bite the bullet"
February 18, 2021
conner is leading this new wave of artists who have a modern interpretation of 90′s punk sounds.
Blu DeTiger and Biig Piig Capture Lightning in a Bottle With "Crash Course"
July 19, 2022
The collaboration between the US and UK rising stars is hypnotic.
Emma Ogier Tackles Life Head-On in Sophomore Single "Consider Me a Winner"
July 31, 2023
Meet the rising artist who has caught they eyes of Maggie Rogers and more.