From the Site
INJI Isn't Here to Settle For Anything Less Than "THE ONE"
January 23, 2023
INJI continues to inch toward dominating the electronic music scene.
Yaeji Heralds Her Long-Awaited Debut Album With "For Granted"
January 23, 2023
Yaeji is an experience technician, crafting entire ecosystems from sounds and moods.
Ones To Watch Presents: Valley 'Lost In Translation' Tour
January 23, 2023
Catch the breakout indie pop band this spring!
![mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mazie-its-not-me-its-u-1674243656.jpg)
mazie Is Ready to Introduce You to Her Most Psychedelic and Honest Self Yet [Q&A]
January 20, 2023
We sit down with mazie to discuss her latest single, living in LA, and how her forthcoming debut album is her most vulnerable work so far.
biig piig Continues to Metamorphosize and Evolve in the Tantalizing 'Bubblegum'
January 20, 2023
'Bubblegum' is a deeply immersive mixtape that bleeds garage and bedroom pop into each other seamlessly.
Eloise’s “Drunk on a Flight” Feels Like a Sunday Morning Reflection
January 20, 2023
“Drunk on a Flight” is the perfect blend of subtle pop and laidback jazz.
underscores Says Farewell to an Era With "'Count of three (You can eat $#@!)"
January 20, 2023
The standout track is co-produced by Benny Blanco, Cashmere Cat, and Dylan Brady of 100 gecs.
hemlocke springs' "stranger danger!" Is a Daring, Intoxicating Follow-Up to Her Breakout Hit
January 18, 2023
“stranger danger!” is a song that oozes odd, demanding your attention to keep up with Springs' unraveling.
Joesef's Debut Album ‘Permanent Damage’ Is an Exercise in Hurt and Healing
January 17, 2023
'Permanent Damage' is a valiant debut effort by an artist unafraid to let his heart bleed.
Gracie Abrams Questions What’s Next in “Where do we go now?”
January 13, 2023
Abrams returns with a stunning Gia Coppola-directed visual.
Emei Dives Into the Pitfalls of Young Adult Failings in "Irresponsible"
May 31, 2023
Emei, just like us, is still trying to figure out this whole "adult" thing.
![Fiji Blue on All the 'Reasons You Should Care' About the Duo's Debut EP [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/fiji-blue-reasons-you-should-care-interview_1620675647.jpg)
Fiji Blue on All the 'Reasons You Should Care' About the Duo's Debut EP [Q&A]
May 10, 2021
"There's so many reasons you should care. It's right there in the title."
EMELINE Delivers an Irresistible Sex Positive Anthem With "Strut"
August 19, 2022
“I don’t do the walk of shame — I strut.”
![Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rare-americans-interview-love-is-all-i-bring-1655229840.png)
Rare Americans Wants to Hear Your Story While Sharing Theirs [Q&A]
June 14, 2022
"I want to say hi to you, and I want to give you a high five and connect on a human level."
The Driver Era's "A Kiss" Video Is the Perfect Blend of Nostalgia and Creativity
December 4, 2019
"I don't think either of us has felt so creatively charged up in a long time."
![For FINNEAS, Everything Has Changed [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/finneas-interview-ones-to-watch-2_1572984857.jpg)
For FINNEAS, Everything Has Changed [Q&A]
November 5, 2019
FINNEAS on writing about heartbreak in spite of being in love, his and Billie's astronomical rise to fame, and the one constant in his life.
Isaac Dunbar Does Not Want to Be "comme des garćons (like the boys)"
April 2, 2020
Dunbar's french pop-tinged outing is "a huge middle finger" to societal gender roles.
Lous and The Yakuza's "Solo" Is the Personification of Silk
March 23, 2020
Lous and The Yakuza transcends the sleekness of velvet, silk, and satin, materializing a sonic plushness that is hard to resist.
Jean Dawson Drops "BRUISE BOY," a Single For All the Kids Like Him
February 13, 2020
Dawson is without question one of the most exhilarating figures in the experimental pop scene.
![Juto Is Creating a Glittery Hybrid of Pop and R&B Romanticism [NEW ARTIST DISCOVERY]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/download-1.jpg)
Juto Is Creating a Glittery Hybrid of Pop and R&B Romanticism [NEW ARTIST DISCOVERY]
April 19, 2019
A talent such as Juto's won't remain hidden behind anonymity for long.