From the Site
Jessie Murph Delivers an Intoxicating Pop Slowburn With "Drunk in the Bathtub"
December 2, 2022
Murph shows no signs of slowing down her dark pop rise.
Almondmilkhunni's "MISS U" Is an Anthem For the Lovesick
December 1, 2022
"MISS U" explores notes of R&B and hyperpop to make something deliciously simple yet rich.
![Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bailey-bryan-tragic-1669911725.jpg)
Bailey Bryan Takes One Last Look Back With "Tragic" [Premiere]
December 1, 2022
Bryan is a collage of feelings, honesty, and sensuality that hangs precariously balanced.
New Friends Hit Their Mark With the Slow-Burning "Ricochet"
November 28, 2022
“Ricochet” is a high-energy crowd-pleaser.
mazie Delivers a Sex-Positive Anthem For the Girls With "girls just wanna have sex"
November 21, 2022
I believe that women having sex—especially sex with other women—needs to be celebrated."
EMELINE Feels and Heals in the Emotionally Impactful "Venting to Strangers"
November 21, 2022
"You have my heart and now a part of my story."
Pinkpantheress Wants to Know... "Do you miss me?"
November 18, 2022
In her latest single, the UK producer continues to hone in on Y2K nostalgia at 1.5x speed.
Reneé Rapp Proves Herself a Triple Threat With The Impactful 'Everything to Everyone'
November 14, 2022
The Sex Lives of College Girls star goes straight for the heartstrings in her debut EP.
flowerovlove's 'A Mosh Pit in the Clouds' Is a Coming-of-Age Daydream Come True
November 14, 2022
It’s rare to see someone early in the discovery of themselves be so sure of their sound and truth.
spill tab's "CRÈME BRÛLÉE!" Is the Zazziest Song Around
November 14, 2022
"CRÈME BRÛLÉE!" is pop maximalism at its finest.
BETWEEN FRIENDS Gets Moody in Eye-Capturing "u can still come over" Video
February 27, 2019
"... we had a finished product that not only felt true to the mood of the song but also reminded us of what we love the most about creating art, doing it between friends."
KUÄŒKA Ascends to Experimental Pop Stardom With the Ethereal 'Wrestling'
April 30, 2021
Whether you like to go out and listen to Ariana Grande, or sit in your room meditating to Merzbow, <i> Wrestling</i> is a masterclass in forward-thinking pop.
BETWEEN FRIENDS and Teezo Touchdown Make For a Match Made in Heaven in "redlight"
May 5, 2023
A niche collab we never betted on yet is better than we ever could have imagined.
Zeph Shares Her Debut Album and Personal Diary With ‘character development’
June 20, 2023
The debut album from the rising star sees her unapologetic and more honest than ever.
![Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lxandra-ones-to-watch-crop_1565214969.png)
Lxandra Creates A Royal Rainbow Wonderland in New "Swimming Pools" Visual [Q&A]
August 7, 2019
Lxandra is reaching for the stars, and already has the moon in her grasp.
Mark Diamond - "Steady" (Live) | All Eyes On
October 16, 2019
Diamond delivered a performance we will not be forgetting anytime soon.
100 gecs Redefine Holiday Cheer With "sympathy 4 the grinch"
December 7, 2020
"sympathy 4 the grinch" is a hyperpop injection to the holiday canon.
conner Drops the Defiant New Music Video for "bite the bullet"
February 18, 2021
conner is leading this new wave of artists who have a modern interpretation of 90′s punk sounds.
Blu DeTiger and Biig Piig Capture Lightning in a Bottle With "Crash Course"
July 19, 2022
The collaboration between the US and UK rising stars is hypnotic.
Emma Ogier Tackles Life Head-On in Sophomore Single "Consider Me a Winner"
July 31, 2023
Meet the rising artist who has caught they eyes of Maggie Rogers and more.