From the Site
Meet skaiwater, the Internet-bred Producer and Artist With No Ceilings in Sight
October 19, 2022
skaiwater is walking the path digital-age artists like Lil Uzi Vert and Lil Nas X have set ablaze.
Nessa Barrett Transforms a Curse Into an Intoxicating Debut Album With 'young forever'
October 18, 2022
"Music is how I cope and writing this album was my therapy."
Ethan Bortnick Sets His Heart Ablaze in "arsonists"
October 17, 2022
"arsonists" is a goose-bump-inducing single that pushes the piano prodigy to his limits.
Coco & Clair Clair's "Love Me" Is Pristine Pop For the Digital Age
October 17, 2022
The twitter-friends-turned-besties depart from their internet pop sound and enter two-step garage territory.
Alexander 23 and Kenny Beats Pull on Our Heartstrings With "ill"
October 14, 2022
"He's got such an effortless way with words and people. He's that friend you swear you've met before."
Lexi Jayde Moves Forward in “what’s the matter with you”
October 13, 2022
Listening to "what's the matter with you" feels as if you are floating through a distant memory.
10 Questions With Madeline on Her New Single “Relief”
October 13, 2022
Madeline may be a novel name to your ears, but this Oklahoma-born vocal talent is certainly one to watch.
![Valley's "The Problem Song" Is the Start of a New Era For the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/valley-interview-2022-1665596348.jpg)
Valley's "The Problem Song" Is the Start of a New Era For the Band [Q&A]
October 12, 2022
"Sometimes people just want to hear what you're saying and thinking, and it doesn't have to be the most clever or game-changing thing in the world."
joan Makes Peace With Moving On in “don’t wanna be your friend”
October 12, 2022
"don't wanna be for your friend" is a welcome moment of catharsis.
Maisie Peters Officially Enters Her Rockstar Era With "Not Another Rockstar"
October 12, 2022
"Not Another Rockstar" is for the girlies who have fallen victim to the softboy epidemic.
![mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mmmonika-ones-to-watch-crop_1563389922.jpg)
mmmonika's New Visual for "Unwind Me!" is a Sublime Summer Adventure [PREMIERE]
July 17, 2019
With only two singles to their name, mmmonika is living, breathing evidence that "quality over quantity" still rings true.
Audrey MiKa's "Fake Heartbreak" Is Your Anti-Cuffing Season Anthem
October 31, 2019
"Being vulnerable isn't a bad thing, and 'Fake Heartbreak' is here to tell you that it's gonna be ok."
Who Is Peach Tree Rascals?
September 22, 2021
Meet the Bay Area collective with an infectious indie pop sound.
![FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/frankie-ones-to-watch.jpg)
FRANKIE Is Calling Out a Particular Bad "Boy" This Valentine's Day [PREMIERE]
February 14, 2019
'Boy...' It's almost like teasing someone on the playground. I've never been so mean in a song. I feel bad... But also, wow was that cathartic!"
![Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/ayelle-ones-to-watch-2_1564081675.png)
Ayelle's New Single Captures the Thrilling Feeling of Living for "Right Now" [PREMIERE]
July 25, 2019
"'Right Now' is about those moments spent with someone that are so fleeting yet somehow feel eternal."
![Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mallrat-ones-to-watch_1571773775.jpeg)
Mallrat Is the License-Lacking Artist Creating the Perfect 'Driving Music' [Q&A]
October 22, 2019
Mallrat is making music for people who love their pets, rough girls, and anyone who simply loves to listen to music while driving (license-having or not).
Lauren Sanderson Proves 'Midwest Kids Can Make It Big'
January 14, 2020
'Midwest Kids Can Make It Big' is a nigh-perfect introduction into Lauren Sanderson the artist and person.
Thomas Headon and the Empathic Euphoria of 'The Greatest Hits'
March 30, 2020
<i>The Greatest Hits</i> very well may be the first of many to come for Headon.
![Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/simon-on-the-moon-ones-to-watch-3.jpg)
Simon On The Moon Makes Up For All Subpar Pop Music with Intelligent "Lied 2 U" [PREMIERE]
February 14, 2019
"To me this is a straight up pop song about bumping into a past love."
![Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/mokita-ones-to-watch-3.png)
Mokita Electrifies Heartbreak in "Til I Don't" [PREMIERE]
April 12, 2019
Mokita captures the emotional dichotomy of heartbreak to wondrous effect.