From the Site
merci, mercy Dances Through the Heartbreak in "Into You"
September 7, 2022
“Into You” playfully balances melancholy lyrics with contagiously danceable melodies.
![Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/sally-boy-true-american-1662571354.jpg)
Sally Boy and Kyle Lux Explore the Inherent Irony of a "true american" [Premiere]
September 7, 2022
"‘true american’ is about having maximum fun while also living in a groundhog’s day of your own ignorance and financial turmoil."
Arden Jones Evokes an Endless Summer With 'age tape 8'
September 6, 2022
'age tap 8' makes it feel like summer is just beginning.
Maude Latour Searches for Beauty in Loss in "Cyclone"
September 6, 2022
"Cyclone” is a happy-sad bop that feels like the perfect soundtrack to end the summer on.
Jenna Raine's Latest Pop Anthem Is Aimed at Your Ex Who “Fumbled the Bag”
September 2, 2022
"It's meant to help them realize that their ex is the one who messed up, not them."
aldn and Riovaz Link For the Genre-Eschewing Earworm "say what you mean"
September 1, 2022
aldn simply shows no signs of slowing down.
Who Is glaive?
September 1, 2022
Meet the hyperpop star building a sound in his image.
phem Gets Real in Latest Single "Watery"
September 1, 2022
"These were words I wrote down when I was all alone in the middle of the night…"
vivi rincon Takes Our Breath Away With Sophomore Single "can't breathe"
August 31, 2022
"It’s about passion and love and losing yourself in someone else."
Laufey Tells Us Everything She Knows About Love in Stunning Debut Album
August 30, 2022
Laufey's debut embodies nostalgia, curiosity, fear for the future, and a sense of peace in the unknown.
![Lexi Jayde Sings Her Truth on "hate to be you" [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/lexi-jayde-hate-to-be-you-interview_1646936142.jpg)
Lexi Jayde Sings Her Truth on "hate to be you" [Q&A]
March 10, 2022
"I want every person that hears this to know their worth and know how amazing they are."
![WILD Will Cure Any Bad Day With Their New Single, "It Only Gets Better" [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/wild-ones-to-watch 2.png)
WILD Will Cure Any Bad Day With Their New Single, "It Only Gets Better" [PREMIERE]
March 7, 2019
Another feel-good anthem by indie-pop trio WILD.
![Valley Lets Us Join The Band With a BTS Look At Their Fall Tour [TOUR DIARY + PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/Valley-ones-to-watch-smaller_1569529453.jpeg)
Valley Lets Us Join The Band With a BTS Look At Their Fall Tour [TOUR DIARY + PREMIERE]
September 26, 2019
Now, they're on the road again with The Band Camino for a major fall tour with 34 stops across America.
Amelia Moore's "Sweet & Sour" Is Your Spooky Girl Fall Anthem
October 29, 2021
Hello, world. Meet the one and only Amelia Moore.
keshi Grapples With the Cost of Fame on Stirring Debut Album 'GABRIEL'
March 28, 2022
"It's an album that I hope is candid, varied, and one you can come back to again and again."
Lolo Zouaï Takes Us on a Sensual "Ride" to Female Empowerment
April 15, 2019
Drawing influence from classic R&B, Rai music, and Bay Area hip-hop, Zouaï has developed this magical power to have us completely in our feels.
Dayglow Gets Destroyed by a Multicolor Fringe Monster in Visual for "Hot Rod"
July 1, 2019
Nine months since his astonishingly successful debut album, Dayglow has delighted us with a quirky primary-colored rom-com.
JVKE Battles the Elements and His Distant Emotions in "this is what winter feels like"
January 16, 2024
"i wanted to give listeners the same chill as a windy winter night."
mxmtoon Doesn't Believe in Wasted Time
January 23, 2020
"...dream as big or as small as you dare to, live authentically, and do so unapologetically."
Zinadelphia Is Speaking Our Love Language in Debut EP 'Waterfall'
July 5, 2023
'Waterfall' establishes Zinadelphia as a versatile talent in her own right.