From the Site
Yeat and EsDeeKid Reach a New High on "Made It On Our Own"
February 27, 2026
Turns out Portland and Liverpool have more in common than you think.
xaviersobased Comes of Age in His Experimental Debut Album 'Xavier'
February 4, 2026
'Xavier' arrives as 48 minutes of mind-altering magic from one of the most promising acts in hip-hop’s underground space.
fakemink Sets the Stage For a Global Takeover With 'The Boy who cried Terrified .'
February 3, 2026
fakemink is singlehandedly bringing back the grit of the SoundCloud rap he grew up on, only on a relentlessly propulsive mass scale.
Lexa Gates Sophomore Album, I Am, Is A Quiet Claiming of Space
January 17, 2026
Vulnerable without being fragile and confident without being guarded, I Am feels like Gates stepping closer to herself in real time.
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justbrandon and Willie Jones Surrender to the Unknown In "Bury Me On A Backroad"
December 27, 2025
justbrandon is carving his own path as a country rapper.
PARTYOF2 Unleashes the Ultimate Merge of Genre, Influence, and Belief of AMERIKA'S NEXT TOP PARTY!
October 20, 2025
The duo has released their debut album as a duo, solidifying their persistence and perspective in the alternative-rap scene.
![London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/papa_ra_zzle_d_y_b_i_s_m003-1760558269.jpg)
London Afro Fusion Riser, PapaRaZzle, On Soulmates, Patience, Heartbreak and New Album [Q&A]
October 15, 2025
PapaRaZzle is a London-based, Nigerian afrofusion artist reshaping the global music landscape with his original and layered blend of afrobeats, R&B, soul, dancehall, rap, and pop music.
![WHATMORE Are Best Friends First, Artists Second [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/whatmore-interview-1758052031.jpg)
WHATMORE Are Best Friends First, Artists Second [Q&A]
September 17, 2025
"We never put ourselves in a box... for now, we like to say we’re just WHATMORE."
![Joey Valence & Brae's HYPERYOUTH Is Like Aging In Reverse [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/@_h_i_l_l_a_s_a_f_a_d_i_2025_08_21__j_v_b_i_n_t_e_r_v_i_e_w-24-1756390533.jpg)
Joey Valence & Brae's HYPERYOUTH Is Like Aging In Reverse [Q&A]
August 28, 2025
We caught the genre-bending duo to hear the latest on the freedom of creative control, their upcoming tour, Mozart & Bon Jovi, and the top tier Cheesecake Factory order.
WHATMORE Remain Undefinable in "go!"
August 25, 2025
Bridging elements of rap, jazz, and indie, WHATMORE is carving their own path.
PARTYOF2 Finds Euphoria in the Chaos of "Just Dance 2"
August 13, 2025
"This song is our way of surviving — using our art to make sense of a world that feels broken."
![Cleo Reed's Album, Cuntry, Is A Folk-Rap Statement of Political History [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/cleo-reed-cuntry-1200x1200-1-1753233867.jpg)
Cleo Reed's Album, Cuntry, Is A Folk-Rap Statement of Political History [Q&A]
July 23, 2025
Too curious not to ask the artist herself, we caught Cleo in NYC on their rooftop for a chat.
Joey Valence & Brae Announce Third Album, HYPERYOUTH, With Electric Double Single
July 15, 2025
A well anticipated follow up to the critically acclaimed PUNK TACTICS and NO HANDS, JVB continues to shine in their maximalist reinterpretation of classic emcee / rapper duo with a refreshing, vibrant style.
Kevin Abstract Returns Home in 'Blush'
June 27, 2025
“In 2024, I was dealing with heartbreak, addiction, feeling completely lost. Felt myself erasing myself from me."
Shoka Sunflower Dances Through the Discomfort in “Two Step”
June 24, 2025
Shoka Sunflower manages to blur the lines between vulnerability and composure.
Joey Valence & Brae Team Up With JPEGMAFIA In Electric Single “WASSUP”
June 19, 2025
The alt-punk, rap duo continue to come into their own sound with a modernization of a classic rap track into an explosive, high-energy club anthem.
Deki Alem Tease Debut Album With Blazing Hot Single “House Fire”
June 18, 2025
“House Fire” is a sweat-soaked sonic frenzy.
Leikeli47 Is Finally Taking Off the Mask in 'Lei Keli ft. 47 / For Promotional Use Only'
June 13, 2025
Leikeli47 is completely certain of who she is and the power that she holds.
Jane Remover and funeral Link Up for the Explosive "Supernova"
May 28, 2025
Jane Remover just doesn't rest.
fakemink, Ecco2k, and Mechatok Link for the Trance-Inducing "MAKKA"
May 15, 2025
“MAKKA” has the potential to be the star child in fakemink’s near-perfect catalog.
Duckwrth Welcomes Los Angeles to the All American Freak Show
May 5, 2025
Duckwrth is duality and contradiction.
8485 and Danny Brown Deliver New It-Girl Anthem With “G.I.R.L.”
May 1, 2025
The artist’s first single of the year is a self-celebritized anthem reminiscent of a time when flip phones and iPod Nanos were all the rage.
Meet fakemink, the UK Underground's Next Big Thing
April 30, 2025
fakemink is on a trajectory to truly serve as London’s Saviour.
![Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/tahj-keeton-atlax-1745266683.jpeg)
Tahj Keeton on His New Album 'Celebrity Jesus,' Best Thai food in ATL, and the Importance of Wearing Crocs [Q&A]
April 23, 2025
'Celebrity Jesus' sees Keeton entering a new era of his career and personal life.
Ovrkast. and Samara Cyn Give It to Us Straight in New Single “Small Talk”
April 21, 2025
“Small Talk” cuts straight to the chase, delivering one of the most infectious collabs of the year.
Meet 1999 Write The Future, 88Rising's Futuristic Music Collective
February 9, 2024
1999 Write The Future balances nostalgia and futuristic intent to wondrous effect.
![Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/peach-tree-rascals-ones-to-watch_1567123270.jpg)
Peach Tree Rascals' "Mariposa" Is as Colorful & Wholesome as the Band [Q&A]
August 29, 2019
With Mexican, Filipino, and Palestinian roots that run deep, Peach Tree Rascals is one of the most hardworking collectives we've had the honor of introducing.
Meet Yuno Miles, the Internet's Favorite Rapper
February 22, 2024
It is impossible to fully understand the tortured genius restless inside Yuno Miles' head
Who is Joey Valence & Brae?
September 15, 2022
Meet the brash, larger-than-life MCs bringing back a classic sound.
Yung Gravy Drops the Most Infectious Rick Roll With "Betty (Get Money)"
June 10, 2022
Getting Rick Roll'd has never sounded this good.
Joey Valence & Brae Are Breathing New Life Into a Classic Sound
July 13, 2022
If you've ever once considered yourself a fan of the Beastie Boys, you need to listen to Joey Valence & Brae.
Hip-Hop Is Under Construction, and Freddie Dredd Is Rebuilding It
April 15, 2020
Dredd has Gen Z under his spell.
SAINt JHN's "Roses (Imanbek Remix)" Gets an Exhilarating Visual Treatment
March 6, 2020
SAINt JHN is a stylistic chameleon in the world of hip-hop.
Doja Cat Goes Full Grunge With the Best Friend Anthem, "Bottom Bitch"
October 3, 2019
Who allowed Doja Cat to channel 2002 this hard?
Meet AntsLive, the North London Horse-Riding Rapper Trending Worldwide
January 31, 2023
Is there anything better than a gold-toothed Brit majestically riding a horse through the Italian Alps?
wolfacejoeyy Is Subverting Expectations With Each New Release
September 16, 2021
wolfacejoeyy refuses to be pigeonholed into a single sound or idea.
Ashnikko's Viral Hit "STUPID" Gets a Blood-Soaked Video Treatment
October 22, 2019
Suddenly going viral on Tik Tok earlier this fall, Ashnikko is not wasting any time.
![Meet Yoshi T., the Artist With an Unwavering Spirit Intent on Finding His Music a Home [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/yoshi-t-interview-1701319699.jpeg)
Meet Yoshi T., the Artist With an Unwavering Spirit Intent on Finding His Music a Home [Q&A]
November 30, 2023
"I wasn’t born with musical talent or anything. I wasn’t born with perfect pitch. Everything is super learned."
Who Is AG Club?
August 5, 2021
Meet the alternative rap collective with no ceilings.
The Visual for Mereba's "Sandstorm" feat J.I.D Gives Texture to a Haunting Track
July 9, 2019
R&B singer/songwriter Mereba has released a video for "Sandstorm" ft J.I.D., one that is as mesmerizing and emotional as the single itself.
bbno$ and Yung Gravy's "shining on my ex" Is a Surefire Tik Tok Hit
November 4, 2019
"Dude, I'd be pissed off if this song blew up on TikTok."
Meet Bb trickz, the Most Exciting Person in Hip-Hop Right Now
November 3, 2023
Bb trickz is a young artist hungry to take over the world.
New Zealand's Will Swinton Exceeds Expectations on His Sophomore Single "Cocaine"
August 31, 2021
Swinton's music is in no way confined to the New Zealand city in which he makes it.
![reggie's "Southside Fade" Is Our New Favorite Hometown Anthem [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/reggie - ssf_1598493795.jpg)
reggie's "Southside Fade" Is Our New Favorite Hometown Anthem [Q&A]
August 27, 2020
reggie has arrived.
Torrentiiial Is the Hawaiian Hip-Hop Artist You Need to Keep on Your Radar
April 14, 2020
Torrentiiial makes putting together high-quality music seem easy.
$NOT and Maggie Lindemann Embark for the "Moon & Stars"
February 3, 2020
$NOT samples Lord Huron in his latest infectious offering.
Jim Legxacy Is Building a Genre-Fusing Legacy
November 1, 2022
Blurring the line between UK club and rap, Legxacy sits firmly in a position all his own.
boylife's Nervous Honesty Is a Much-Needed Slice of Comfort
May 14, 2020
Through his music, boylife reminds us we're not alone in facing our most brazen feelings.
![Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/turbo-heart-stop-interview_1588361091.jpg)
Turbo's "Heart Stop" Is Proving Country/Hip-Hop Is More Than a Passing Fad [Q&A]
May 1, 2020
"I believe that meme culture is the gateway for this genre... My mission, though, is to show people that this is the start of something enormous, not a temporary trend."
Baby Keem's 'DIE FOR MY B*TCH' Is the Hip-Hop Breakthrough We Needed
November 20, 2019
Baby Keem is here. Catch up.