From the Site
Willow Avalon Ignites a Passionate Love Affair in "Something We Regret"
December 17, 2024
In “Something We Regret,” Avalon dives into her untamed desires and addiction to her lover.
Jade LeMac Holds Onto Love in "Pink Balloon"
December 5, 2024
"'Pink Balloon' is about holding onto the memories and feelings that you have with a special person."
Juliet Ivy Gifts Us a Dose of Holiday Existentialism in "snow globe on an alien's desk"
December 4, 2024
"It's about the gut-wrenching feeling of time passing as another holiday season approaches. The feeling is both scary and beautiful."
mxmtoon Navigates Change and Its Complicated Feelings in 'liminal space'
November 4, 2024
mxmtoon captures all the good and bad of change and makes us all feel a little less alone in the turmoil of transition.
Samantha Gongol Emerges With a Brutally Honest Banger in “Flash in the Pan”
October 31, 2024
“Flash in the Pan” demonstrates self-awareness, natural magnetism, and raw power.
Rosie Darling Embarks on a New Era With "This Is Me Letting You Go"
October 28, 2024
"This song is the first real deep breath after a tough breakup when you can finally see the light at the end of the tunnel."
Isabel Dumaa's Debut Album, “Just My Nature,” Is a Portrait of Her Purpose
October 18, 2024
We reached out to the Bay Area-born-now-LA-based artist to get all the deep details of this amazing release.
Zolita Has No Problem Saying "Bye Bye Baby" to an Ex Who Refuses to Grow Up
October 16, 2024
"'Bye Bye Baby' is a ruthless breakup song about an all too common stereotype."
![Matilda Mann on Touring With Wallows, Meet Cutes, and Loving Love [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/matilda-_mann-_handprints-interview-1729013730.png)
Matilda Mann on Touring With Wallows, Meet Cutes, and Loving Love [Q&A]
October 15, 2024
Currently on tour with Wallows and working toward her debut album, we sat down with the rising star.
Mustafa Invites Spiritual Conversations in Debut Album 'Dunya'
October 10, 2024
In 'Dunya,' Mustafa's words and music become a conduit for an emotional and powerful plea.
Sierra Spirit Pens a Heartfelt Ode to Her Late Grandmother in “i’ll be waiting (pug)”
July 11, 2024
"My grandmother turned everything into a beautiful story, big or small. I wouldn’t be the writer I am today if it weren’t for listening to her.”
Alexander 23's "Hate Me If It Helps" Is a Heart-Rending Search For Closure
February 10, 2022
"Hate Me If It Helps" is a maelstrom of lingering feelings, words left unsaid.
Adam Melchor Aims to Impress on "What a Damn Shame"
August 30, 2021
Infused with comedic relief and painfully human songwriting, "What a Damn Shame" accentuates Melchor's ever-impressive range.
![Bluebiird's "Good Girl" Proves She Has the Vocals to Justify Her Namesake [PREMIERE]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/bluebiird-ones-to-watch-2_1561053236.jpeg)
Bluebiird's "Good Girl" Proves She Has the Vocals to Justify Her Namesake [PREMIERE]
June 20, 2019
The track's sole instrumentation beyond Osment's own voice is a supple acoustic guitar, leaving an open canvas on which the artist paints her immaculate vocals.
Julia Lucius' "Stay a While" Is an Invitation to Love to the Fullest
July 27, 2021
"'Stay a While' is an ode to vulnerability. To open up and give your heart to someone is some scary stuff."
eee gee Delivers an Indie Pop Triumph in the Kaleidoscopic 'SHE-REX'
September 5, 2023
'SHE-REX' is a colorful indication of eee gee's expansive artistic vision.
Sienna Spiro Muses on the What Ifs in "BUTTERFLY EFFECT"
January 27, 2025
The stirring ballad arrives alongside the announcement of Spiro's debut EP,
![ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/rozet-cake-face_1633623300.JPG)
ROZET Proves an Unpredictable Wildflower With "Cake Face" Video [Premiere + Q&A]
October 7, 2021
"I really never know what I'll do or how I'll do it. I feel so peaceful and calm within that hotspring of identity."
Gatlin Delivers a Stirring Ode to Coming in Second Place in "Still Not Me"
January 20, 2023
Gatlin is starting off the new year by cementing her signature sound—vulnerable folk-country pop
![10 Questions With Emie Nathan on Her New EP 'deep down' [Q&A]](https://s3-us-west-2.amazonaws.com/onestowatch-v2/emie-nathan-deep-down-interview-1668223691.jpg)
10 Questions With Emie Nathan on Her New EP 'deep down' [Q&A]
November 12, 2022
"'deep down' depicts the deepest online spiral, the external and internal pressures."